Oversaw redesign and development of all marketing funnels leading to large client contracts. Managed all marketing campaigns for database of over 25k emails. Revamped all marketing automation in Pardot and Salesforce for MarketingSherpa, MarketingExperiments and MECLABS. Quadrupled pipeline growth in Q4 2018.

Bootstrapped an entire website platform/design change from Joomla to Wordpress. Managed editorial calendar end-to-end for all content on MarketingExperiments.com. Worked directly with CEO to produce executive-level sales content across MarketingExperiments.com and MECLABS.com. Wrote and produced five graduate-level classes on optimization and testing for a University of Florida Graduate Certificate.

Developed internal content strategies to expand relationships with large accounts. Worked with account execs to provide custom sales content for account expansion. Built comprehensive sales-enablement workflows and templates for sales and account teams. Managed a team of three writers to publish account-specific compendiums of work.

Worked directly with CEO to create all personal sales, marketing, and editorial content (keynotes, sales meetings, and webinars). Created and maintained a system for publishing regular personal content for CEO with minimal input from CEO. Drove 70%-80% of all leads for organization.

Published regular blog content and case studies for MarketingExperiments.com and MarketingSherpa.com. Wrote and produced regular webinars with CEO. Wrote copy for key client experiments resulting in significant incremental increases in performance.

Raised over $250,000 through grant proposals and LOIs. Maintained the donor database in ETapestry, oversaw the migration of data to Salesforce, and established a system for bi-monthly reports to identify histories, trends, and giving status of individual donors. Edited and oversaw production of Fall 2009 Newsletter with a circulation of over 4,000. Researched and comprehensively profiled over 60 possible funding leads. Developed topical ‘encyclopedias’ of research sources to be used for quick reference when preparing frequently submitted grants. Created a searchable database of past grants and approved language for use in all future grant proposals.

Maintenance for 200 year old facilities

Planned, organized and streamlined a lumber yard in disarray, heavy equipment operation, manual labor