Precious F. Mack, Mlis Email and Phone Number

Steered website optimization efforts, cultivating resources to enhance readiness, resiliency, and scalability for a diverse community of users, exceeding 2.4 million annual visitors. Oversaw cross-functional teams in the design, development, and implementation of user-centric website experiences, resulting in improved usability and engagement metrics.Developed and managed budgets, timelines, and resource allocations for website projects, ensuring on-time and within-budget… Show more Steered website optimization efforts, cultivating resources to enhance readiness, resiliency, and scalability for a diverse community of users, exceeding 2.4 million annual visitors. Oversaw cross-functional teams in the design, development, and implementation of user-centric website experiences, resulting in improved usability and engagement metrics.Developed and managed budgets, timelines, and resource allocations for website projects, ensuring on-time and within-budget delivery of key milestones.Managed the work of consultants, contractors, and vendors, coordinating workflow, status meetings, and reports, and monitoring deliverables to adhere to deadline and budget guidelines. Partnered with executive leadership to implement strategic impact, engagement, and development business goals across the website.Established and enforced website governance policies and procedures to maintain consistency, accuracy, and security across all web properties. Show less

Led clients through strategic assessments and creative consultations to conceptualize and launch digital assets that authentically reflect their brand identity, business vision, and organizational ethos.Developed dynamic wireframes, bespoke websites, and engaging digital content aimed at optimizing conversion rates, bolstering fundraising efforts, and amplifying community impact for clients.Fostered strong partnerships with clients, stakeholders, and external collaborators… Show more Led clients through strategic assessments and creative consultations to conceptualize and launch digital assets that authentically reflect their brand identity, business vision, and organizational ethos.Developed dynamic wireframes, bespoke websites, and engaging digital content aimed at optimizing conversion rates, bolstering fundraising efforts, and amplifying community impact for clients.Fostered strong partnerships with clients, stakeholders, and external collaborators, leveraging insights to ensure that creative solutions align seamlessly with business objectives and priorities.Effectively managed project timelines, budgets, and resources to deliver exceptional results on schedule and within budget parameters, maintaining unwavering standards of quality and creativity throughout the process. Show less

Managed the complete redesign, optimization, and launch of a new 40+ page website, resulting in a 50%+ increase in website traffic through the installation of WordPress themes, plugins, and custom HTML, CSS, JavaScript, and PHP.Managed editorial calendars and content schedules to ensure timely delivery of diverse and engaging content across multiple social channels.Directed the management, original, and copy cataloging of the young adult collection, resulting in the growth of… Show more Managed the complete redesign, optimization, and launch of a new 40+ page website, resulting in a 50%+ increase in website traffic through the installation of WordPress themes, plugins, and custom HTML, CSS, JavaScript, and PHP.Managed editorial calendars and content schedules to ensure timely delivery of diverse and engaging content across multiple social channels.Directed the management, original, and copy cataloging of the young adult collection, resulting in the growth of all areas of the collection and increases in circulation. Developed and implemented engaging teen and tween-focused programming, including the development of a Teen Advisory Board, resulting in a significant increase in program attendance and positive feedback from both teens and parents.Oversaw the design and establishment of a Teen Room, establishing a safe and welcoming environment for teens through the creation of dedicated teen spaces within the library.Spearheaded the implementation of a digital literacy program tailored specifically for teens and tweens, including coding classes, the building of a Makers Space, and participation in NJ’s annual Maker’s Day. Show less

Provided complex general, archival, and legal reference service to the public, library staff, and legislative personal. Created marketing and outreach campaigns resulting in a 6% increase in statewide library card registrations among government employees over six months.Expanded outreach services to over 98,000 state employees and the offices of 40 legislators in under a year.Identified strategic needs of large-scale stakeholders, including state and local governments… Show more Provided complex general, archival, and legal reference service to the public, library staff, and legislative personal. Created marketing and outreach campaigns resulting in a 6% increase in statewide library card registrations among government employees over six months.Expanded outreach services to over 98,000 state employees and the offices of 40 legislators in under a year.Identified strategic needs of large-scale stakeholders, including state and local governments, resulting in the creation of tailored digital and media products, training, and marketing collateral. Show less

Supervised three staff members, streamlining scheduling, workflow, and customer service in adherence to strategic plan metrics.Designed a user-centered website built on the Drupal platform, creating an intuitive layout and navigation and an improved color scheme adhering to library branding.Created attractive digital and print content for quarterly marketing campaigns using Adobe. Microsoft, and open-source software platforms. Generated high-quality written and visual… Show more Supervised three staff members, streamlining scheduling, workflow, and customer service in adherence to strategic plan metrics.Designed a user-centered website built on the Drupal platform, creating an intuitive layout and navigation and an improved color scheme adhering to library branding.Created attractive digital and print content for quarterly marketing campaigns using Adobe. Microsoft, and open-source software platforms. Generated high-quality written and visual content tailored to target audience preferences, resulting in increased website traffic and social media interactions. Directed the integration of hand-held devices to expedite the weeding process of the adult collection, resulting in significant time savings and improved operational efficiency. Show less

Directed the successful migration of Library’s website from Microsoft Front Page to Adobe Dreamweaver.Established a staff technology training program that improved staff technical knowledge and proficiency.Instituted appointment-based computer literacy instruction for the public which resulted in an increase of student attendance, competency, and retention.Produced regular brochures, finding aids, and Reader's Maps to market materials and assist the public.

Created a comprehensive Reader's Advisory Program, which included a personalized book suggestion service and a genre-based Reader's Advisory "Read Alike" tool to aid staff.Served as the collection manager for the and Local History & Genealogy collection, expanding the collection, programming, and services. Provided comprehensive desk and phone reference services to a diverse community of users.