Spearheaded process optimization projects, reducing third-party lead provider costs by 20% within the first year.Managed in-house and offshore call centers, fostering alignment and performance through effective leadership and communication.Developed training materials and process flows for all departments, training teams across roles to ensure seamless system adoption and workflow improvements.Designed and executed multimedia campaigns across email, social media, radio, and direct mail, creating targeted advertisements to boost engagement.Optimized and analyzed key performance metrics for third-party lead providers, managing an annual budget exceeding $1.5 million while ensuring TCPA compliance and improving ROI.Led the campaigns that earned Best of the Press Gold for Solar six consecutive years (2019–2024), enhancing the company's reputation as a solar industry leader.Produced performance and ROI reports, providing actionable insights for upper management.Organized branding initiatives and community outreach events, enhancing company reputation and increasing positive reviews.

Streamlined project management by creating tracking systems for bids and change orders, reducing errors by 25%.Provided administrative support to executives, managing correspondence, schedules, and documentation.Maintained organized project records for over 100 contracts, improving accessibility and operational efficiency.Supervised logistics using GPS Track-It, reducing fleet operational costs by 15%.Scheduled and coordinated project milestones, ensuring timely delivery and compliance with contract requirements.

Managed financial operations using QuickBooks, ensuring accuracy in accounts payable and receivable.Designed company logos, advertising materials, and layouts, enhancing branding consistency.Developed and managed the advertising budget, boosting customer engagement and brand awareness.Updated construction plans and solved design challenges using 20/20 and Cabinet Vision software.Helped organize and develop bid proposals, contributing to the expansion of the company’s project portfolio.Coordinated and supervised the delivery of job site materials, ensuring project timelines were met.Maintained contract folders and updated insurance certificates, ensuring compliance with industry standards.Optimized inventory and vendor management, maintaining a well-organized material library to meet market demand.