Phillip Lorence Preclaro Email & Phone Number

United States

• Conducted product & and market research from other Health, wellness, & and fitness companies by checking competitor pages & and ads run by Gym Launch, Fitness Marketing Academy & and Local Gym Marketing.• Developed & and created converting angles & and copy ideas by getting ideas from winning ads by competitors with massive engagements that supported client concepts.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined Better Body Bootcamp Lead Generation Strategies• Helped in determining Better Body Bootcamp KPIs by developing and executing A/B testing for ad copy, creative, and landing pages and implementing optimization processes and bidding techniques that led to achieving these core KPIs of CPL =$8.00 / lead, Results rate = 0.28%, CPC = $2.49, CTR = 1.03% for Lead generation.• Manage budgets and advise on budget changes by killing non-performing creatives & and ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, and testing new audiences which resulted in a 34% conversion rate driving revenue of more than 200 leads/month on 1 location.

Philippines

• Conducted product & market research from other construction companies by checking competitor pages & ads like Tier One Architects, Novillos Construction Company, and MVYN Builders to create a competitive advantage over the market.• Developed & created converting angles & copy ideas by getting ideas from winning ads by competitors with massive engagements that supported client concepts.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined LDM's KPIs & benchmarks.• Helped in determining LDM's KPIs by developing and executing A/B testing for ad copy, creative, and landing pages and implementing optimization processes and bidding techniques that led to achieving these core KPIs of CPA = Php 88.01 ($1.56), Results rate = 0.35%, CPC = Php 20.73 ($0.37), CTR = 1.54% for construction services.• Manage budgets and advise on budget changes by killing non-performing creatives & ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, and testing new audiences which resulted in a 34% conversion rate driving revenue of more than Php 12,000,000 both for design & construction in a span of 3 months while spending only Php 16,971.74 achieving a whopping ROAS = 707.05

United States

• Managed & is exposed to different types of local fashion boutiques which led to understanding & and developing strategies for different types of e-commerce clients which helped them achieve consistent MER= 3.0 and above.• Developed & and created converting angles & and copy ideas by getting ideas from winning ads by competitors with massive engagements that supported client concepts.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined client's KPIs & and benchmarks.Managed budgets ranging from$2,000 - $5,000/month for 15-20 accounts. • Advised on budget changes by killing non-performing creatives & and ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, testing new audiences, and increasing sales performance by up to 50% after 3 months of the initial launch.• Familiarization, execution, and reporting with Commentsold process for client's selling platform, empowering them to drive sales and engage with customers anywhere, at any time.• Audited, reviewed & and provided weekly reports from reporting software, and gave communication updates, recommendations, & and metric analysis results(CPR, CPP, ROAS, cVC, cATC. cICO. cAPI, CPM, CTR)to clients to determine their account goals and get strategic success for each client's account.

Australia

• Managed & is exposed to different types of brands like male & female jewelry, luggage, tea, fashion boutiques, clothing apparel for women above '40s, retro deep cuts of nostalgia clothing which lead to understanding & developing strategies for different types of e-commerce clients which helped them achieve consistent MER = 3.0 and above.• Developed & created converting angles & copy ideas by getting ideas from winning ads by competitors with massive engagements that supported client concepts.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined client's KPIs & benchmarks.• Managed budgets ranging from $10,000 - $70,000/month and advised on budget changes by killing non-performing creatives & ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, and testing new audiences which drove revenue ranging from $30,000 - $700,000 / month and increased paid reach ranging from 100% - 300% analyzing from tools like Google analytics. • Contributed to determining client's KPIs by developing and executing A/B testing for ad copy, creative, and landing pages and implementing optimization processes, bidding techniques, scaling processes, and analyzing from tools like Triple Whale & Hyros that helped in achieving client's core KPIs that contributed to each individual's success.• Audited, reviewed & provided weekly reports from reporting software, and gave communication updates, recommendations, & metric analysis results (CPR, CPP, ROAS, cVC, cATC. cICO. cAPI, CPM, CTR) to clients to determine their account goals and get strategic success for each client's account.• Stayed & get updated on top of new techniques, strategies, and changes to test for better client results & campaign success.

United States

• Conducted product & market research from Svana's competitors by studying their websites & ads library to get updated with their winning ads and create a competitive advantage over the market.• Developed & created converting angles & copy ideas by getting ideas from winning ads by competitors with massive engagements that supported client concepts.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined Svana's KPIs & benchmarks.• Helped in determining Svana's KPIs by developing and executing A/B testing for ad copy, creative, and landing pages and implementing optimization processes and bidding techniques that led to achieving these core KPIs of MER = 2.62, ROAS = 1.50, CPA = Php $15.14, CPC = $1.00, CTR = 2.69% for their winning jewelry products.• Managed budgets and advice on budget changes by killing non-performing creatives & ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, and testing new audiences which drove revenue of more than $2,300,000+ for grandparents to granddaughter bangle product in a span of 6 months while spending only $575,0000+ achieving a whopping ROAS = 4.0

• Conducted product & market research for tech gadgets by checking competitor products on Shoppee & Lazada to create a competitive advantage over the market.• Developed & created converting angles & copy ideas by getting from reviews of paying clients, comments on ads, FB & IG, and FB ads library that supported client concepts.• Developed and executed strategic messaging campaigns including defined budget allocation for the TOFU & MOFU funnel by targeting high-value audiences and in-app audiences using different angles in order to hit or surpass client goals.• Monitored, analyzed, and investigated irregularities in campaign performance by providing day-to-day management on Facebook which defined Mad Dog's KPIs & benchmarks.• Helped in determining Mad Dog's KPIs by implementing optimization processes and techniques that led to achieveing these core KPI's of CPA = Php 13.93 ($0.25), Manual ROAS = 5.0x - 10.0x, CPC = Php 14.11 ($0.25), CTR = 2.00%. • Managed budgets and advise on budget changes by killing non-performing creatives & ad sets, lowering the budget for mediocre-performing ad sets, duplicating performing ad sets, increasing the budget for performing ad sets incrementally, and testing new audiences which drove consistent revenue ranging from Php 100,000 - Php 200,000 per month.• Created LLA & CA tailored fit for the advertisement and setting up retargeting ads for more satisfying conversions.