Creation of Digital Zeitgeist, a digital consultancy boutiqueSold and delivered various consulting missions for brands and agencies including the following: International Account Director at Dentsu Aegis Network for BPI (Beauté Prestige International) Account Director at GroupM for FCA (Fiat Chrysler Automobiles)Account Director at Netbooster for Estée Lauder Group, Deezer and EssilorConsultant at Lagardère Active to define Special Operations offering for Elle.fr

Helping brands to kick-start their digital acceleration

Full P&L responsibility for the Russian marketLeading the Russian product and marketing plan for all online and offline activities Definition of the 3Y plan and annual budget roll out Responsible for CRM, eCRM, SEO, SEA, media buying, social media, PR and tele salesManagement of a Russian team - local and remote from our Moscow office (9 people)Coordination of internal and external business partners (marketing & communications, e-com project management, controlling, supply chain & logistics, agencies)Reporting to the brand CFO

Responsible for the german, dutch and swiss online P&LConstruction of the strategic 3Y plan and yearly budget breakdownManagement of the e-commerce activity: annual marketing and commercial animation plan, merchandising and pricing. Optimisation, monitoring and analysis of customer experience with set up of main KPIs Selection and implementation of martech tools such as Google Analytics, Commanders Act, Adobe CampaignGrowth hacking the digital traffic acquisition team (+25% YoY TO)Driving new customer acquisition and client retention strategiesReporting to the International Development Director

Teaching a class of 25 students30h of Digital Communication classClass in english

Defining digital marketing plan and revenue targets per country for Sephora.fr et Sephora.itManagement of 4 Digital Experts in charge of Affiliate, SEM, CRM, Social Media, Display and PartnershipsCreation of the digital animation plan in conjunction with my peers in the Digital steering committeeCoordination, guidelines creation and best practices for European markets Launch and roll out of Sephora social media strategy on Facebook and Youtube Driving and coordinating Publicis and Sephora creative studio to execute against our media buying strategy Reporting to the E-Commerce Director

Definition of the sales objectives and implementation of online marketing strategy across the region (FR/SP/IT/DE)Validation and optimization of budget breakdown between channels and countriesManagement of 4 Market Managers and 6 Traffic Specialists in charge of SEM, eCRM, Affiliate and ShopbotsImplementation and team adoption of a campaign management reporting platform (Eulerian)Selection of key partners and negotiation of framework contracts (agencies, white labels, partnerships, tools)Reporting to the Sales and Marketing Director

Management of 2 Account Directors and cross-functional management (SEM, SEO, Display, Affiliate, eCRM)Definition of the online strategy and operational support in the implementation Upsell on existing accounts by identifying new opportunities Reporting to the Managing Director

Creation and management of the very first AdExchange in France (online market place for media buying)

Responsible for the definition and implementation of performance marketing campaigns in France and Europe