Predrag Bursac Email and Phone Number
My career in healthcare is driven by my excitement to learn new things, uncover and see through credible business opportunities, and respond to evolving organizational needs. I am passionate to understand and solve customer problems, while championing great products that delight users and impact patients’ lives. I have extensive experience in strategic marketing, especially in the digital health and informatics arena. I am skilled in designing innovative solutions that create differentiation and good ROI, while keeping VOC at the forefront of product design. I leverage my strong foundation in science, engineering, and research to work efficiently with technical teams, easily grasp new technologies and collaborate with healthcare KOLs at a peer level. My multi-cultural background enables me to foster strong relationships globally with both small and larger size teams. Throughout my tenure in medical device implants and clinical diagnostics, I have developed business growth strategies, and successfully executed through new business incubation, product lifecycle management, and business development. My success hinges upon my strategic mindset and ability to ask critical questions. I pride myself in my analytical skills and ability to generate key insights and clearly communicate the outcomes that drive actions. I am praised for my tenacity, ability to solve complex challenges, and balance of strategic and executional excellence. SPECIALITIES:○ Strategy Development○ Strategic Marketing○ Market and Customer Research○ Front-end Innovation○ Digital Health Platform Innovation○ Innovation Pipeline Management○ End-to-End Product Management○ Data Analytics/Business Analytics○ Agile Product Development○ Business Development, Acquisitions and Partnerships○ Financial modeling/Business Case Development○ Team Recruiting, Coaching, and Mentorship○ Cross-Functional Leadership○ Culture Development/Change Management
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Senior Director Digital InnovationCoopersurgicalParamus, Nj, Us -
Seeking For The Next OpportunityParamus, Nj Jun 2024 - Present
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Director, Global Marketing, InformaticsBd Apr 2021 - Jun 2024Led global Data Analytics product portfolio strategy development, roadmap prioritization, and product management for a $1.5B+ Diagnostic Solutions business. Supported regional inorganic digital partnerships initiatives to address product portfolio competitive gaps, increase win rate, and accelerate value delivery for customers. -
Director, Strategic InnovationBd Oct 2018 - Apr 2021Franklin Lakes, NjDirected strategy development, front-end innovation, and strategic innovation process for a $1.5B Specimen Management business. Created an Integrated Solution Strategy, driving good acceptance in EU and LATAM. Conducted adjacent markets assessment, recognized with the BD Marketing Excellence Award. -
Associate Director, Digital SolutionsBecton Dickinson Jul 2016 - Oct 2018Drove digital evolution in Specimen Management business through incubating digital ventures. Developed strategy, secured funding & resources, and implemented new business processes. Led teams to deliver a mobile clinical workflow application within budget and timeline. -
Associate Director, Business DevelopmentBecton Dickinson Apr 2014 - Jul 2016Formalized a business development function for $1.5B Specimen Management business by establishing stakeholders roles and responsibilities and a gated decision process. Guided inorganic growth initiatives including definition of hunting grounds, target qualification, due diligence, and financial modeling. -
Director, Corporate DevelopmentRti Surgical® Nov 2011 - Apr 2014Gainesville, Florida, United StatesLed all corporate development initiatives which ultimately resulted in 50% company revenue growth and transformation of business, technology, and sales models. Directed all aspects of deal making including due diligence, valuation, deal-structuring, negotiations and communication with stakeholders. -
Manager, Corporate DevelopmentRti Surgical® Oct 2010 - Nov 2011Gainesville, Florida, United StatesSupported formulations of corporate strategy, corporate development function, and processes under CFO. Established hunting grounds and markedly advanced opportunity funnel. Instituted risk-adjusted financial valuation framework for portfolio prioritization of R&D projects. -
Manager, Emerging TechnologiesRti Surgical® Oct 2007 - Oct 2010Gainesville, Florida, United StatesSupervised small team of scientists and engineers to do new technology development, while advancing company’s scientific reputation with multiple peer-reviewed publications and collaborations with KOLs.
Predrag Bursac Education Details
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Cell And Integrative Biology -
Business And Adminstartion -
Biomedical Engineering -
Chemical Engineering
Frequently Asked Questions about Predrag Bursac
What company does Predrag Bursac work for?
Predrag Bursac works for Coopersurgical
What is Predrag Bursac's role at the current company?
Predrag Bursac's current role is Senior Director Digital Innovation.
What schools did Predrag Bursac attend?
Predrag Bursac attended Harvard University School Of Public Health, University Of Florida - Warrington College Of Business, Boston University, Univerzitet U Beogradu.
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Pedja Bursac
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