Predrag Stokic Email and Phone Number
I am a retail leader with over 18 years of experience in category management, purchasing, and merchandising for consumer electronics and electrical appliances. As the Category Head at Gait MENA, the largest Apple Premium Reseller in the region, I manage the P&L, category strategy, product development, vendor management, and in-store layout for the online and offline channels in Kuwait and Qatar markets.I have a track record of introducing innovative categories and products, expanding private label product range, and growing online channel business. I also have extensive experience in launching and managing new store operations, developing and training cross-functional teams, and negotiating contracts and terms with suppliers and manufacturers. I hold an MBA degree from Hult International Business School and a Lean Six Sigma Green Belt certification from Alghanim Industries. My passion is to deliver exceptional customer value and satisfaction through strategic retail solutions and continuous improvement.
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Category HeadGait Mena Jul 2021 - PresentKuwait City, Kuwait• Manage, with full accountability of P&L, Apple Premium Partner retail operations showrooms and ecomm (gait.com.kw and gait.com.qa) in Kuwait and Qatar markets, including leading expansion with new store locations and countries, negotiations with Apple about design and financial feasibility, to coordinating store launches and maximizing sales and profitability performance during maturity• Lead a team of 4 direct subordinate and 6 indirect reports, maximize their job performance, and develop their career growth• Oversee operations of the after sales center, managing its performance and achievement of seamless customer experience• Supervise marketing communications in both markets by designing annual calendar and strategy for major promotions and Apple device launches• Coordinate corporate sales channel by managing sales executive team to acquire new clients, grow existing ones, and expand portfolio of services and offer propositions• Provide financial KPI projections, procurement forecasting, development of value-added services and budgeted P&L, and regularly presented Gait business reviews to the senior leadership team -
Senior Category ManagerXcite By Alghanim Electronics Mar 2017 - Jul 2021Kuwait• Devise category strategy to achieve sales/profitability targets and maximize market share• Lead, train, coach, and develop team members to deliver business requirements. Manage two staff members – buying supervisor and senior buying coordinator• Expand and develop new categories and products to ensure competitiveness on the market• Introduce innovative categories and products, expand private label product range, and grow online channel business• Lead and coordinate in-store layouts, displays, and space management directives in new and current showrooms• Manage vendors, suppliers, and manufacturers and negotiate terms and conditions, prices, products, and business development -
Category ManagerXcite By Alghanim Electronics Oct 2015 - Mar 2017Kuwait• Lead and coordinate distribution of major global brands and private labels by devising strategic plans and forecasts to sell and develop brands on the market through showroom network, retail distribution, and online sales channel• Accountable for $25M business volume, P&L, purchasing from foreign and local suppliers, negotiating growth in cooperation terms and conditions, deciding and coordinating store layouts and product mix based on specific size and customer type• Implemented sales and profitability growth initiatives by revision of product mix, target assortment per store location, price point optimization, product positioning, and inventory control -
Retail BuyerAuchan Jan 2013 - Jun 2015Erbil, Iraq (Kurdistan)• Effectively managed purchasing of 15 non food product segments (over 3000 items) for opening of Iraq’s first Auchan hypermarket by successfully identifying, evaluating, selecting, and managing suppliers• Created targeted assortment tailored to local consumers’ demand while aligned with strict pricing and market positioning policies providing right quality and quantity products at right price• Fortified supply chain by successfully negotiated cooperation contracts with suppliers, establishing base of committed local and international suppliers to secure most competitive product supply on market• Directly monitored and managed supply flow of goods and supplier performances to ensure achievement of set sales and profitability targets according to anticipated demand• Closely collaborated with Executive Management and Purchasing Team to develop purchasing systems and apply buying procedures required by new organization in emerging market• Productively established viable strategies required for reaching desired customer base, pricing, and offer positioning on local market• Developed positive corporate culture within Purchasing Team and all other company’s departments to improve internal communication and focus on common goals -
Mba Graduate StudentHult International Business School Jul 2011 - Aug 2012Greater Boston Area -
Category ManagerMetro Cash And Carry Jan 2006 - Mar 2010Belgrade, Serbia• Exceeded annual profitability goals 10% - 20% by progressively improving suppler performance, cutting supply chain process inefficiencies, and decreasing cost.• Increased annual store revenues by 25% through improved merchandising techniques and inventory adjustments; surpassed profitability of global consumer electronics division by 4% by initiating methods quickly adopted internationally• Beneficially negotiated over 200 supplier contracts, resulting in annual margin improvements of 5%; established regional procurement strategy and selected to contribute broad-range, international purchasing strategic plan• Delivered $1.5 million in additional annual revenue by importing and re-exporting goods• Managed 50 employees and liaised with cross-functional buying teams to develop more efficient supplier performance and establish unified marketing and supply chain plans• Collaborated successfully with major international suppliers to create strong professional relationships and build high-quality supply chain and optimal product assortment with price leadership on the market -
Assistant Category ManagerMetro Cash And Carry May 2005 - Jan 2006Belgrade, Serbia• Productively managed local supply chain processes, product assortment buying, price positioning, and visual merchandising/layout resulting in smooth store operations and more competitive market advantage• Exceeded goals of aged inventory level management to below 5% creating financial stability of the sector• Promoted to Buyer after 8 months due to outstanding performances in purchasing management -
Commissioning ManagerMetro Cash And Carry Jul 2004 - May 2005Belgrade, Serbia• Improved customer flow by 30% and reduced waiting time by 50% by creating procedures for large purchases and home delivery• Organized, controlled and monitored delivery procedure from point of consumer query through item collection, pro-form invoice issuance to loading delivery truck point• Created and maintained Business-To-Business and Business-To-Consumer relations to ensure high level of customer satisfaction
Predrag Stokic Education Details
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Management Consulting And Business Strategy -
Physics -
Wheeling Central High SchoolAcademic
Frequently Asked Questions about Predrag Stokic
What company does Predrag Stokic work for?
Predrag Stokic works for Gait Mena
What is Predrag Stokic's role at the current company?
Predrag Stokic's current role is Category Head @ Gait MENA | MBA, Retail Management.
What schools did Predrag Stokic attend?
Predrag Stokic attended Hult International Business School, Bethany College, Wheeling Central High School.
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Predrag Stokić
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Predrag Stokic
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