I am a retail leader with over 18 years of experience in category management, purchasing, and merchandising for consumer electronics and electrical appliances. As the Category Head at Gait MENA, the largest Apple Premium Reseller in the region, I manage the P&L, category strategy, product development, vendor management, and in-store layout for the online and offline channels in Kuwait and Qatar markets.I have a track record of introducing innovative categories and products, expanding private label product range, and growing online channel business. I also have extensive experience in launching and managing new store operations, developing and training cross-functional teams, and negotiating contracts and terms with suppliers and manufacturers. I hold an MBA degree from Hult International Business School and a Lean Six Sigma Green Belt certification from Alghanim Industries. My passion is to deliver exceptional customer value and satisfaction through strategic retail solutions and continuous improvement.