Preecha is a strong, well-rounded and hands-on marketer equipped with entrepreneurial skills and regional experience within a multinational company. His multi-faceted accountability encompasses strategy development, budgeting and portfolio P&L, and activation of execution across diverse teams. He has managed to get leading positions in all therapeutic areas he is competing and has also successfully introduced new brands to the market.Preecha possesses key strengths particularly in strategic thinking and planning developed in response to a high need for competence and execution excellence achieved through searching for ways to improve processes and by making logically calculated decisions to maximize business opportunities or minimize risks. He has also enjoyed solving complex problems where they are many moving parts that encourage him to leverage his knowledge and skill set to figure out the best possible solution. Preecha values working as a team particularly leading a diverse team where he believes differences bring a better result. He has always developed teams to be as market-oriented as he is in response to dynamic and disruptive environment. Preecha holds a B.Sc.(Pharm) from Chulalongkorn University, an MBA from Bangkok University, and a Ph.D. from College of Management Mahidol University. He is also active in academic and research work.