Preet Bansal Email and Phone Number

www.IntrepidMktg.com

• Focused on developing e-commerce revenue stream by generating marketing collateral, executing weekly and monthly email blasts. Successfully generated over $300,0000 in revenue.• Develop marketing material by designing and writing copy (technical and non-technical) for marketing collateral including brochures, website updates, online product listings etc. • Ensure all marketing material developed conforms to quality standards; is free of errors and omissions; whilst conveying a clear message. • Plan and coordinate over 25 tradeshows annually both national and international. This is inclusive of designing floorplans; handling logistical aspects; coordinating with sales personnel regarding show requirements and promotions.• Implement marketing strategy set by the leadership team and provide monthly feedback on the effectiveness of the campaigns / promotions based on the lead flow via Salesforce.• Brief sales team on quarterly product campaigns; monthly sales promotions; and expected results. Train sales staff on new product and service features. • Engage with Corporate Communications regarding division milestones and new product development through written articles published in company intranet and trade magazines.• Develop and perform quarterly marketing presentations of 60 minutes for prospective clients focused on the benefits of digital marketing for their business. • Volunteered to be part of the safety committee to reduce accidents in the workplace, increase safety and wellbeing of employees by implementing educational campaigns and promoting healthier work environment.• Meticulously maintain data on project timelines, prior project archiving and other marketing initiatives through Teamwork Projects.• Maintain inventory of marketing collateral of over 40 products.

•Coordinate with marketing agency to develop company website and digital marketing to generate leads.•Well versed in the trade show circuit; booking shows; handling logistics; and troubleshooting any queries.•Design marketing materials for trade shows and company stationery.•Develop and manage company Amazon platform. Generated $50,000 in sales during the first year.•Performed retail sales in the amount of $75,000 over the past year as a sales representative.•Managed a team of 20 sales people to make sure sales targets are met. •Introduce user-friendly point of sales system to increase efficiency and transparency in reporting sales. •Conduct product and operational trainings for local and virtual sales team to make sure efficiency in all company procedures.•Develop after sales customer service policies to manage warranties and replacement claims.•Implement collection strategies to manage receivables for over 100 customers at a time•Introduced customer agreement forms and reduced average collections from 12 months to three months.•Engaged in company logistics, inbound and outbound, coordinating with manufacturers, shipping lines, clearing agents and warehouse staff to ensure inventory ordered is properly documented, received and stored. •Provide multi-state sales tax information to external CPA.

•Prepare and review annual marketing budgets. Provide periodic reports on sales and marketing initiatives.•Develop and manage Wi-Fi hotspots throughout Tanzania. Successfully launched 20 new hotspot locations in Dar-Es-Salaam.•Coordinate with outside marketing agency to develop company brand and promotional campaigns.•Raise brand awareness; communicate new products launched and special offers through traditional (billboards, print media, press release) and digital media (Facebook and online forums.)•Implement customer retention activities such as client visits, personalization of client gifts, birthday messages and client satisfaction appraisals.•Organize and execute corporate events both company specific and partner events (press conferences, monthly meet and greet sessions, golf tournaments, staff parties)•Represent the company at corporate events and trade exhibitions.

•Liaise with LG Electronics authority at international locations about marketing decisions and various processes to be implemented on a continual basis and conforming to targets set out by LG.•Prepare, review and present annual marketing budgets.•Performed extensive market analysis of trends, competitors, products, prices and other external factors for the purpose of strategic planning.•Setup, maintain, advice and regulate dealer channel networks and assist in branding of dealer shops throughout the country for RAC (Residential Air Condition) market.•Project Head of setting up flagship store for RAC Products at Quality Centre, Dar-Es-Salaam. Responsibilities include proposing a budget, logistic management, branding requirements, progress reports as well as facilitating the grand opening.•Representing the company at trade exhibitions to reach out to potential clients. •Managing the client database in terms of sales, credit limits and potential for future business.•Operating and updating sales information on LG BRMS (Business Relationship Management System) Sales System.•Work with various designers, design houses for print media advertisements (billboards, brochures, newsletters.)•Generating and implementing new ideas for promotional items to be served to various levels of clientele. This involves procurement, personalization and distribution of the items.•Setting up of the company’s website, www.alshaaf.com.•Organize trainings for dealers and company staff in conjunction to requirements from LG.•Attend specialized trainings organized by LG.