The role involves developing and executing strategic marketing plans tailored to the unique needs of each center, enhancing patient engagement, and building brand visibility in the oncology vertical in Chennai region which has three comprehensive cancer centres located in Teynampet, Tharamani & in Vanagaram.Key responsibilities includes designing impactful awareness campaigns for cancer prevention and treatment, fostering collaboration with healthcare professionals, and creating educational content to empower patients and caregivers. By leveraging digital platforms, community outreach, and strategic partnerships, the role aims to position Apollo's cancer centers as leaders in oncology care while ensuring consistent messaging and patient-centric communication.

> Responsible for signing of internal collaterals – newsletter, letters, e-mailers> Created external communication materials includes brochures, videos, campaign materials for web-based communication channels> Creating content for press releases, authored articles by internal stakeholders, factsheets on event concepts, briefing documents for spokespersons.> Instrumental in carrying out, one of the major breakthrough event “Tsunami aftermath drill” along with Indian navy, Indian coast guard and TN coastal security group at Zeisys> Spear headed all the events for Survival Instincts (CSR wing of Zeisys Technologies) from International women’s day, World first aid day till International day for eliminating violence against women> Maintaining good client relation and building relations with corporate partners> Maintaining & running social media campaigns in facebook, twitter & linkedIn> Identifying potential events, VVIPs for the events, internal strategy and sponsorship

> Reinitiated IACC Quarterly E-Newsletter “SPECTRUM” and coordinating with internal stakeholders to capture content and information to publish in the news letter> Handled all internal communications and was single point of contact for all events> Monitoring current business affairs in India & USA> SPOC for all the IACC members in Tamilnadu & Pondicherry branch> Maintaining & advertising about all events in the social media channels> Marketing events through Social Media, News letters and find channels for corporate sponsorship> Organized several international business seminars/workshops, B2B between India-US companies and exhibitions> End to end coordination with all the vendors

Akkarai Microfinance Trust:> Maintaining & running the website of the company> Instrumental in obtaining Crisil rating of 4 in the trust category for Akkarai> Draw internal strategy map to connect and maintain good relations with key clients/ stakeholders> Plan internal CSR activities which can yield social responsibility, branding and PR> Conducted successful medical camps, skill training for internal and external customers.Alcove Ashok serviced apartments:> Played a key role in setting up a start up organization. Instrumental in the planning of the product and marketing of Alcove Ashok service apartments> Execute end to end operations, transition from manual to HRM software and marketing of the Alcove Ashok group of serviced apartments based in Chennai. They have their presence in 7 locations in Chennai with a total of 200 rooms.

> Chief Campaigner of 88888 lights out and have organized more than 150 programmes all over Tamilnadu and 100000 students participated> Prepared all the campaign materials, web contents, press releases for the campaign> In ExNoRa I was instrumental in leading 3000 Self help group women members (poor women) in skills development/health for a holistic women empowerment project> Launched Youth ExNoRa International (youth wing of ExNoRa in schools & colleges) at Rajbhavan in the presence of the Governor of Tamil Nadu

Asian Desk Officer and DEFRA (Department of Environment, food and rural affairs, Government of UK) coordinator.Paper Presentations:> On fair-trade, climate change, energy and ecological footprints(comparing lifestyle of UK to that of a village in India) in more than 60 schools/colleges in UK under the DEFRA project> “Youth Empowerment around the world” in European Youth Congress, AustriaInternational Conferences:> Head organizer and speaker for European Youth Congress, Aug 2007 held at Austria> Was invited as a delegate for the 4th World Youth Congress, Aug 2008 held at Quebec, Canada hosted by the Quebec Government> Attended as Young Delegate for the 5th World Youth Congress, Aug 2010, held at Istanbul, Turkey hosted by the Ministry of Education, TurkeyPart of Editorial team for the following United Nations publications:> “TUNZA magazine”, is an United Nations Environment Programme (UNEP) publication. Publications include gender equity and the environment, global warming- melt down, technology and the environment. (http://www.unep.org/pdf/Tunza_4.4_English_v7.pdf, http://www.unep.org/pdf/tunza/Tunza_5.3_English.pdf, http://www.unep.org/pdf/tunza/Tunza_5.1_English_v7.pdf )> “Water Rights and Wrongs” -2006, a publication by United Nations Development Programme (UNDP) (http://www.undp.org/content/undp/en/home/librarypage/environment-energy/water_governance/water-rights-and-wrongs-a-summary-of-the-human-development-report.html)