• Led online presence and marketing initiatives as VP Marketing at Go Grey London.• Managed Instagram, Facebook, and LinkedIn platforms, overseeing content creation and posting schedules.• Recruited and supervised a team, coordinated with executive teams to optimize marketing efforts.• Collaborated with VP of Events to develop comprehensive marketing strategies, engaged with the audience, and expanded the membership base through proactive outreach.

• Led community outreach initiatives to promote SharpStakes, a cutting-edge sports betting platform, increasing user engagement through events and local marketing strategies.• Managed social media campaigns and online presence, driving brand awareness and growing a network of engaged users, resulting in increased referrals and active participation.• Collaborated with the product team to provide market insights and user feedback, contributing to the development and refinement of the nationwide rollout strategy.• Organized promotional events and effectively communicated the value of SharpStakes, building strong local connections while delivering educational content on smarter sports betting practices.

• Manage and schedule social media content to boost engagement and brand presence• Create and write content for the website and blog, including graphics and videos• Collaborate with the AVP to ensure consistent and creative digital marketing efforts

• Secured strong early-stage profitability through accelerated revenue growth in the initial weeks• Amplified Instagram following, significantly enhancing engagement with our target audience and brand reach.• Delivered impactful Instagram marketing campaigns that effectively drove website traffic and elevated sales.• Established and implemented forward-looking strategies to strengthen our online presence, supporting sustained growth and deepening customer engagement.

• Conducted detailed analysis of global companies' business, financial, and marketing models dedicated to combating climate change, providing strategic recommendations.• Researched and analyzed sectors such as green steel, alternative fuels for maritime and aviation, and battery technology, identifying innovative approaches.• Created and presented case studies on privately held companies, highlighting their business models, financial status, and market positioning.• Developed skills in research, analysis, data interpretation, and effective communication, while expanding professional networks with industry experts and peers.

• Supported Communications portfolio as First-Year Communications Incharge at Western University Students' Council.• Assisted in creating event graphics and capturing moments through photography to enhance event appeal.• Contributed creative ideas for event promotion, drawing upon diverse background and audience understanding.• Played a key role in devising innovative promotional strategies to maximize event visibility and engagement, aligning with the council's mission of enhancing the student experience at Western University.