• Reporting and analysis on campaigns to relevant stakeholders in the TOD OTT platform to continually improve metrics across the MENA to maximize opportunity, improve retention and build LTV. • Experience with end-to-end implementations of Zuora marketplace promotion solutions. • Work closely with copywriters & designers, brief and coordinate necessary assets in alignment with the brand strategy and business objectives. • AB test & automate the marketing journey with personalized & targeted communication (Email, Push, and SMS), creating profile-based customer segments to maximize the response of the campaigns on Insider. • Good hands-on Mobile app attribution, and fraud prevention on Adjust.• Take ownership of all HTML templates to deliver best practice standards.

• Good hands on Marketing Automation - Oracle Responsys Marketing Cloud.• Develop Server-side API's.• Plan, manage and support CRM marketing campaigns(Email/SMS) that grow retention and drive up-sell/cross-sell opportunities.• Maintain and analyze CRM data ensuring data hygiene, standardization, and integrity.• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.• Update & Maintain Websites and Internal Web-Based Applications.• Develop and preserve innovative web-based campaigns; using PHP and MySQL.• Develop, analyze, and report on A/B and multivariate tests to optimize campaign performance and deliver on program goals.

• Meeting with clients to establish their expectations and needs;• Advising clients on what is technically possible and producing a proposal including, for example, the range and scope of the work and realistic timescales and costs;• Assembling a development team and keeping them updated on the project;• Building websites using PHP based frameworks(Codeigniter).• Mobile App Development.• Ensuring the quality and performance of applications.• Ensuring the consistency of product across the different browsers/platforms.• Assist other team developers to resolve development challenges.• Developing advanced database driven websites & systems including CMS.• Google Analytic in Web and Mobile Apps• Gaining final sign-off from the client;• Agreeing on the upgrading of the product or website with the client.

• Responsibilities include application development, database administration, and Testing• Prepared necessary documents related to the projects.• Prepared the daily report and timesheet of the project.• Mailchimp segmentation, Campaigns Design, and Report analytics• Upgraded the exiting web pages as per the improvements introduced in PHP language• Implementation of search engine optimization• Developing the system Unit & Integration Testing & debugging

• Development and implementation of Core functionality in PHP and support tools.• Handled the client queries, enhancements, modifications in the websites.• Upgraded the existing web pages as per the improvements introduced in PHP language• Mobile App Development(Android).• Performed system Unit testing, Integration testing & debugging.