I write about diversity & inclusion in the travel industry, and help families foster curiosity and connection through family travel, photography, and social justice conversations.I also founded a start up called Strings For Kids to make early string instrument education more accessible to all families.

- Assess communications strategy and infrastructure. Recommend streamlined plan for systems, formats,and design.

- Analyzed target markets, including funders, parents, & media, to develop literacy in underserved preschoolers.- Designed comprehensive brand strategy around AppleTree’s model by interpreting statistically significant successdata & transforming into market-specific language; increased awareness amongst target populations.- Crafted sample communications tools, including loyalty program, pamphlets, and radio ads, to drive donor funding& parental enrollment.

- Led cross-functional marketing/sales team & created strategic customer marketing plans for healthy living program.Doubled inclusion for in-store consumer communication and healthy living events.- Analyzed distribution/shelving; developed & presented recommendations to drive new item and shelf setacceptance. Drove sales by closing all fundamental account distribution voids across all categories.- Developed pricing/promotional strategy with AC Nielsen. Drove 5+% dollar volume growth across categories.- Performed funding analysis, recommended & allocated trade dollars, & formulated volume estimates for SmallPlanet Foods (organic) division. Drove SPF category growth of +32%.- Sold creative merchandising plans, new items, display options, & pricing recommendations to the customer forMuir Glen Foods and Larabar to drive organic growth. Managed Larabar merger transition & portfolio integration.- Chaired bi-region Diversity Council. Organized trainings, speakers, & volunteer initiatives with 75% participation.