Preethi Nair Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Conceptualizing & driving a few strategic initiatives for the company to bolster its relationship with the existing customer base

Bangalore Urban, Karnataka, India

Ensuring the KING (Content of course!) delivers top line impact. Laser focused on crafting impactful content that drives all our demand-gen, lead-gen/nurture, performance marketing and sales enablement initiatives. I work in close collaboration with folks from the sales, engineering, product, product marketing, marketing ops, senior leadership, and customer success teams. Aspects that inform and inspire my content include customer personas and their pain points, market trends, marketing & business goals, brand voice, design best practices, social media and martech innovations & possibilities. I lead a team of writer and designers, who are my backbone in making content possible at Amagi. Seeing them deliver their best, learn & grow motivates me the best!Amagi is driving the growth journey of many leading brands in the broadcast and streaming TV industry with its pioneering cloud solutions. And it's an enriching experience indeed to enable brand and revenue impact through the power of content marketing.One of the highs in this stint: From resource download to closed deal! The second edition of the Amagi FAST Industry Report I created is downloaded by one of the Top Global Brands in M&E industry and within a year, the company signs a huge deal with Amagi.

Bengaluru

Led content, internal communications & culture and branding for India operations. It was a short but exciting journey in brand storytelling and building a culture of engagement and collaboration. I helped catalyze better synergies between the global Softvision team and the India studios, and reinforced brand Softvision in India. It was a powerful lesson in overcoming challenges post a merger and the need for a well thought through plan for branding & communication. The comms and culture team at Softvision, led by Fausta Ballesteros, left a deep impact on me and my approach to communications and talent marketing, and continue to inspire me to infuse creative thinking into everything I do.

Bengaluru Area, India

Driving force behind content creation, editing and review of marketing collaterals.Key innovator and source of new ideas and initiatives in content marketing.Enabled a vibrant content culture across the company.Established an effective framework for defining and strengthening Brand Ittiam.Established presence on social media & drove improved audience engagement.Helped overhaul the website, ensuring harmony in messaging and design, and driving increased website traffic and lead generationCreated a strong portfolio of varied content that strengthened lead generation

Bengaluru Area, India

Bengaluru Area, India

Authored strategic thought leadership pieces for top IT services and other clients

Managed a wide range of thought leadership and marketing content for leading clients. Was the senior resource editing, reviewing and authoring strategic content for one of the top IT services clients with a track record of stringently following best practices.

Bangalore

Managed end to end marketing communications and PR content for Yorke Communications' marquee IT services client. Apart from authoring key thought leadership and marketing content, sourced and worked with freelance writers to create marketing collaterals.

Bengaluru Area, India

Bangalore

Internal communications, media relations, corporate branding, employee event management, content management

Chennai

Lecturer in the Media Studies department. As member of the college media relations team, I also worked on press releases and media notes on the college activities. Was a member of the core media team for the Launch of M.O.P FM and Yuvashakthi, student newspaper, which was successfully covered in the print and broadcast media.

Ma, Communication

Ba English, English

Activities and Societies: Creative Writing Team