Preethi Viswanathan Email & Phone Number

Maharashtra, India

Mumbai, Maharashtra, India

Responsible for achieving growth, revenue for Cochlear's portfolio through successful implementation of business strategy and management of team activities.Key responsibilities:- Business strategy and planning- Team Leadership and management- Account and relationship management- Partnerships and alliances- Business growth and revenue management- Strategic initiatives

Mumbai, Maharashtra, India

Responsible for implementing and direct-to-consumer (DTC) marketing strategy to drive awareness, consumer demand, market share and build advocacy for Cochlear's portfolio Key responsibilities: - Product marketing - Campaign management - Digital and performance marketing - Portfolio pricing and strategy - Services marketing - Sales strategy and enablement

Mumbai Area, India

• Global launch of the first-ever true blue luxury brand, Lodha Luxury • Led brand development, pricing strategy & market development efforts for the brand across Mumbai & London• Responsible for maximising top-line revenues and delivering profitability of $75+Mn portfolio through focused go-to-market efforts, and innovation across brands in target markets • Led omnichannel consumer experience involving consistent cross-platform presence, digital media, content marketing, community building, and PR & Influencers • Strategic brand building with key alliances with international luxury brands like LVMH, Sotheby's, Bentley, etc. across geographies• Conceptualized the first-ever Lodha Luxury Members’ Only Club with leading luxury brands to drive consumer loyalty• Overachieved revenue targets target by 12% in FY 18-19; a market share of 32% in the micro-segment with a saving of 15% of the marketing spends for the year

• Managing Sales & Distribution of RB brands for TN North with annual turnover exceeding 110 Crores across all channels -Traditional trade (Direct and Super Stockist) and Modern Trade• Handling a team of 10 Sales Officers/Area Executives; 25 Channel partners ; 56 off-roll sales representatives• Driving key volume & value sales KPI's- Primary, Secondary, NPD Launches and Activations• Forecasting demand and stock planning along with optimizing spends• Resolving trade grievances hand in hand with team management• Executing Go-to-Market initiatives, BTL activities and brand activations at a territory level

Mumbai Area, India

• Assessment of operating model & planning interventions for a leading metals & mining player • Feasibility analysis of a shared service centre for cost optimisation• Benchmarked key productivity parameters across functions and geographies

Chennai

Business Development and Working Capital Management

Pgdm, Marketing & Strategy

Activities and Societies: Core Member ;Team Disha (Placement Mentorship Cell)

Executive Programme In Strategic Digital Marketing, Marketing

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering