Preeti Dewan Email and Phone Number

► Reverse Logistics Pricing Analytics for leading electronics retailer in the US►Involved in designing and executing holistic pricing analytics framework to recommend prices for Open Box SKUs across several categories. ►Business objectives incorporated in Simulation Tool delivered to client include clearing desired % of inventory stock, increasing/decreasing sell through rates and forecasting impact of price recommendations on stock and margins over a specified time horizon

► Responsible for project delivery and client management in the realm of Marketing Effectiveness for leading CPG companies across diverse markets►Involved in end to end design, conceptualization and implementation of analytical solutions► Area of Specialization: Marketing Effectiveness Analytics in the CPG/FMCG domain using Marketing Mix Modeling to answer business questions around Market Mix Optimization, Price Elasticity, Media and Promotion Effectiveness and New Product Assessment► Role Description: Project and team management responsibilities include project and resource planning, coordinating work allocation in the team for timely delivery of solutions, client communication and presentation of findings/insights to key stakeholders on the client side

As a project trainee at Persistent, I worked on my final year project to develop a real time, collaboration and knowledge sharing tool, 'ScientAll' using P2P communication. Developed using WCF on .Net 3.0 and Windows Vista, the project was shortlisted for Microsoft's Imagine Cup '07.