• Accountable for the marketing campaign for the assigned domain in the European region• Conduct research to identify potential prospects in the assigned Region• Develop new leads through social media and telephone• Key Account Manager for prominent accounts across the European region• Handle client engagement and sales strategy for consulting, and report sales• Liaison with research and analyst team to ensure timely deliverables of the projects• Ensuring all communications are logged, information is accurate and documents are attached

• Accountable for marketing initiatives including development of marketing collaterals • Planning and organising exclusive events like book launch and book fair• Orgainsing training/workshop across region• Single point of contact for sponsorship and marketing related queries• Supporting sale team with vital demographic information• Coordinating with various vendor for smooth flow of work• Manage a panel of trainer• Conducting internal training session

• Conduct research to identify potential prospects in the assigned region• Work with Sales AE to develop and grow the sales pipeline • Manage / Add contacts of new prospects and clients• Develop new leads through social media and telephone.• Ensuring all communications are logged, information is accurate and documents are attached.

• Day to day monitoring of multiple websites, social media, CRM and contact database • Creating and effectively distributing all digital marketing materials • Improving the websites content and user experience to increase engagement • Executing campaigns, increasing traffic and improving page rankings • Copy writing for digital audiences• Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics• Conducting market research to assess demand, brand positioning ad awareness • Liaising with digital agencies, developers, designers, consultants and stakeholders • Handling software for smooth flow of work in admissions• Managing events• Proactively managing key deadlines and ensuring essential deliverables are met • Supporting the Marketing and admissions team

Four years’ experience in Publishing Industry in Marketing, Project Management, Business Development  and Marketing Communications domainCurrently associated with MacMillan Publishers India Ltd., Noida as Marketing ExecutiveManaged and implemented multiple online projects and training programsExperienced in implementing marketing strategies and contributing towards enhancing business growth and achieving organizational goals.Adept in maintaining cordial relationship with stakeholders: course authors and corporates, ensuring quality and service norms to achieve customer satisfaction and business retention.Experience in creation of digital and print marketing collateral and managing website contentAn effective communicator with strong analytical, problem solving & organizational abilities.Post Graduate Program in Management from Indian Business Academy, Greater Noida

Project: Retail in India and Marketing in RetailRoles & Responsibilities:Research to understand the P.O.S requirements in Organized and Unorganized Retail Formats across NCRMarketing and BTL Promotion solutions at Organized and Unorganized retail in NCRTimeline and launch plan preparation of P.O.S elements of ‘Leading FMCG Brand’ across India