Responsibilities:• Managing & leading brand campaigns for Oxigen Wallet• Driving strategic vision for the brand • Set & meet relevant goals for the social/digital campaigns• Media planning & execution for the brand on social platforms• Competition tracking & analysis using Unmetric tool• Briefing & coordinating with the team at Glitch for execution of campaigns • Utilized Sachin Tendulkar’s (Brand Ambassador – Oxigen Wallet) social clout and influence for generating… Show more Responsibilities:• Managing & leading brand campaigns for Oxigen Wallet• Driving strategic vision for the brand • Set & meet relevant goals for the social/digital campaigns• Media planning & execution for the brand on social platforms• Competition tracking & analysis using Unmetric tool• Briefing & coordinating with the team at Glitch for execution of campaigns • Utilized Sachin Tendulkar’s (Brand Ambassador – Oxigen Wallet) social clout and influence for generating eyeballs for the brand • Managed the complete P&L for Social Media • Leading Social ORM Team across all Social and app platformsAchievements:• Successfully achieved the goal of 2 Lakh registrations on Oxigen Wallet during Play The host 2.0 campaign in the month of Sep-Oct• Leveraged the demonetization period to increase awareness about the brand on social• Post demonetization helped Oxigen Wallet evolve into one of the most talked about Brand in Banking & Fintech space basis brand repositioning & innovative content strategies• Brought down the average CPE for the brand exponentially by chagingthe targeting on Facebook• 80% increase in overall social engagement with current engagement higher than competition Show less

Responsibilities:• Driving strategic vision for the brands • Guiding a team of Account Managers & Account Executives who look into the day-to-day brand executions & operations• Driving agency business objectives of mining accounts and finding relevant opportunities to help increase business at the agency and brand level• Leading Account Planning, Direction & Strategy at the agency for multiple brands to develop insightful and strong campaigns backed by data and… Show more Responsibilities:• Driving strategic vision for the brands • Guiding a team of Account Managers & Account Executives who look into the day-to-day brand executions & operations• Driving agency business objectives of mining accounts and finding relevant opportunities to help increase business at the agency and brand level• Leading Account Planning, Direction & Strategy at the agency for multiple brands to develop insightful and strong campaigns backed by data and research• Creating and managing a network of Bloggers & Influencer and maintaining relationships for different brands and the agency. • Planning online as well as on-ground events for influencers• Working closely with teams to develop microsites, apps, blogs, portals wherever applicable• Accounting for agency revenue for my team to ensure profitability isn't affected • Training & updating the team on new platforms & trendsBrands:RedFM, McVitie’s India, Nutrela, Jim Beam, British paints, Celkon Mobiles, Philips mobiles, Cotton Council International, Breakbounce, MuscleBlaze & Puffin India Show less

Responsibilities:• Established brand’s voice on Social Media• Managed all aspects of Digital for the campaign “2 min mein Khushiyaan” for Maggi noodles• Revamped the Maggi portfolio website in tandem with the agency• Launched Maggi India page for all the products under Maggi Portfolio except the noodles• Established & strategized for the Maggi India page since inception• Successfully launched new Maggi soups, chicken noodles & atta noodles on digital… Show more Responsibilities:• Established brand’s voice on Social Media• Managed all aspects of Digital for the campaign “2 min mein Khushiyaan” for Maggi noodles• Revamped the Maggi portfolio website in tandem with the agency• Launched Maggi India page for all the products under Maggi Portfolio except the noodles• Established & strategized for the Maggi India page since inception• Successfully launched new Maggi soups, chicken noodles & atta noodles on digital platforms• Managed the digital agency for the brand Show less

Responsibilities:• Planning and execution of the strategy for the Social Media for Delhi Daredevils• Tracking brand mentions across channels (Blogs, News Websites, etc.) using Meltwater monitoring tool• Managing brand website• Writing & generating content for the brand website• Live Coverage of matches, practice matches, practice sessions, conferences, and meet n greets to generate interesting content for social media & website• Assisting in on-ground activations

Responsibilities:• Driving agency business objectives of mining accounts and finding relevant opportunities to help increase business • Managing publisher networks for the client campaignsBrands:Snapdeal, Koovs, DailyDeals

Responsibilities:• Managed major accounts like Thomas Cook, FCM & Kingfisher• Responsible for business development from major corporates in Hyderabad & Kolkata like WellsFargo India Solutions, AnandaBazar Patrika Pvt. Ltd. & GMR Group

• Covered expected events and interviewed personalities like Sanjeev Kapoor.• Main events covered during the internship were RTI Youth Festival, Youth Festival on consumer awareness, Cultural Festivals organized by ICCR.