• Ideation, planning, creation and management of end to end email marketing campaigns for Fishpond sites - Fishpond NZ and Fishpond Australia• Create and manage annual email marketing calendar for all Fishpond sites • Create email income tracker – tracking revenue YOY and MOM to share ongoing results with the CEO and the Group Marketing Manager• Report weekly email marketing results to Group Marketing Manager for stakeholder reporting. Reporting of email send stats, conversion rates, revenue results, and trend identification• Ensure all customers are correctly being targeted to maximize revenue and minimize unsubscription of customers• Experiment and run A/B or multivariate tests to optimise email campaign performance• Planned, designed, created, and managed email reactivation campaign and set it up for automation. Reviewed other automated emails such as sign-ups, shipment and after-sales email and made content changes to increase conversion• Identify opportunities and execute plans to grow the Fishpond database• Cultivate relationships with customers through highly personalised email campaigns• Worked with Marketing Manager to manage campaigns across the website and Facebook channels and ensure that email marketing campaigns work in line with other marketing channels and campaigns• Monitor Google Analytics and dashboard results to ensure desirable rates are achieved from email sends. Managing UTM tracking codes ensuring emails are correctly tracking in Google Analytics• Update Fishpond website (Worldfront CMS) by editing content, categories, images, and supplier data• Create and manage Trello Cards for project management• Worked with IT and developers to review and improve sender domain, segmentation, spam issues, bounce rate identification, and treatment

Research, Insights and Analysis:•Planned, collaborated and executed 2018 World Vision Supporter survey for 47,000 supporters via an offline and online survey. •Created and designed 6 segmented survey in Survey Monkey based on World Vision’s requirement such as recording of supporter information and different questions for online and offline survey•Scheduled surveys through direct mails and email, kept a track of survey response and sent reminder emails, managed and trained two contractors to enter the direct mail responses in Survey Monkey. •Create, design, schedule Smiles, Birthday Bounceback, Child Sponsorship surveys, interpret results, supporter insights and present data to major stakeholdersCampaign Management:•Plan and execute end to end campaigns •Pre campaign assessments, data preparation (supporter segmentations), tracking of marketing campaigns and post-campaign analysis•Coordination of emails, direct mails, SMS, Facebook advertising for campaigns•Production of direct marketing collaterals working with inhouse brand and design team,print and mail houses•Ensure achievement of campaign goalsEmail Marketing:•Researched, proposed and led migration from Ubiquity to Mailchimp, an open source licence free email marketing automation tool •Tested and created new templates in Mailchimp•Manage Mailchimp subscription list to keep World Vision’s cost down•Introduced A/B testing, email automation and segmentation in Mailchimp•Optimise and identify appropriate target markets per campaign to ensure open, delivery and click through rates are 20% above industry average•Plan, design and built supporter onboarding and nurturing journeys•Ensure all emails meet WVNZ brand guidelines, follow industry best practices and complete quality assurance checks on every email prior to campaign launch.Analyse email performance, share insights, reports and trends with the team to improve overall experience and enhance strategies

Led and managed the marketing initiatives for OnGas Natural Gas SME project.Key Responsibilities Developed and presented marketing strategies for OnGas Natural Gas project Led the redesign of the OnGas website. Responsible for managing the OnGas Natural Gas pages on the OnGas website. Part of the UAT team for the website before it was deployed to production. Communicated marketing plans, campaign results and project recommendations to senior management and to the project team. Generated and sourced leads to be used for marketing campaigns Analyed marketing data (print advertising, edm analytics, Facebook analytics, Google Adwords and Google Analytics) to help shape future marketing strategies Provide weekly update on the current marketing initiatives in the weekly meetings Analysed marketing data and post campaign results to the wider team to help shape future marketing strategies Ensured creative marketing materials undergo regular review and adhere to OnGas brand guidelines and that all initiatives undertaken complied with legal requirements. Conducted market research to find answers about consumer requirements and competitor offerings and communicated findings to the project team. Management of marketing expenses Liased with agencies, print, production and other media houses to coordinate marketing campaigns. Supported the sales team on getting sales proposal and templates designed. Provided detailed recommendation to support business strategy and for tactical implementation inform of reports and presentation. Created Facebook campaigns, Google Adwords campaigns and produced and distributing e-newsletters using Mailchimp.

• Support sales by providing high quality delivery of analysis and interpretation• Produce presentation decks based on briefs from the senior team or clients that meet client objectives for adhoc projects or subscriber clients• Present and provide insightful reports to clients, show and identify data trends and understand research methodologies• Manage analytical projects including coordination of people and resources to meet deadlines and effectively communicate needs and results• Demonstrate research methodology of all Nielsen Media Solutions to clients with the ability to run advanced analyses• Train Nielsen subscriber clients on using Consumer Media and Insight software (marketing insight tool), presenting methodology, explaining analyses and administering tests• Check and administer survey before it is released to the market • Verify Nielsen CMI database thoroughly before the database is released to clients• Provide Newspaper and Magazine readership numbers in a report format to publishers• Represent Nielsen on Help Desk and respond and resolve client queries• Provide Top 20 TV Report to NZ journalists using e-marketing tool• Provide support to large and strategic clients which includes broadcasters, publishers, agencies and direct clients• Meets the KPI’s for client servicing essentials

• Worked closely with the NZ Herald Partnership team in terms of sales, marketing, campaign management and providing administrative duties.• Provided administration support to NZ Herald account managers, business and newspaper sales and marketing team for print and online advertising.• Managed NZ Herald's print and digital advertising campaigns for business, employment and agencies clients. • Created print and digital advertising campaigns for contra and sponsorship clients for the NZ Herald.• Prepared and delivered marketing plans within key objectives for clients. Presenting sales proposals, including cost schedules to clients.• Managed NZ Herald's Contra portfolio valued at more than $4 million.• Designed and managed iHeartRadio's print and online marketing campaign for their launch in NZ.• Coordinated with Account Managers on promotional and sponsorship events.• Ensured fulfilment of digital advertising campaigns and providing post analysis report on campaigns.• Managed, reporting and publishing of Employment Carousels on nzherald.co.nz.• Worked with in-house designers to produce materials of visual impact and within brand guidelines.• Liaised with media agencies, printers and publishers as required and managing the production of marketing materials such as media kits, collaterals and flyers.• Attended meetings with marketing department sponsorship clients to discuss advertising opportunities.• Design and developed innovative marketing and communication strategies through creative sales collateral, Power Point presentations and promotional materials. • Maximised sales and new account development by cultivating customer relationship • Provide daily sales report for management analysis •Inventory Management and analysis of Newspaper Inserted Magazines such as the Business, Education and Careers.•Organised campaigns and trade events with account managers and the marketing team

Gathered and organised key sales information from internal and external sourcesAccepted email attachments from customers and liaised with production for approvalConducted research, data and business and analysisAttended meetings and liaison among sales teamHandled complex issues regarding after-sales complainInteracted with clients on phones and solved their problemsDeveloped effective relationship with internal and external customers/clientsSupported sales team by proactively identifying and dealing with customer needsMotivated team members to achieve monthly targetAssisted manager in monitoring performance of sales team

Processed sales orders received over the phone, mail and emailData entry and maintained customer database using CDM and Matrix systemHandled complex issues regarding after-sales complainOutbound sales for new and existing customers Participated in monthly discussion meetings and forums for increased paper circulationGenerated customer invoices and processed credit card payments using JD EdwardsCollaborated with finance and the credit to resolved finance queries of customers Liaised with logistic department to ensure newspaper delivery to rural areas on timeDirected customer queries to appropriate department at APN News and MediaAwards and Training: Received 3 best sales representative awards for less than 1% error rate.Received training in subscriber invoicing, failed payments and on direct debit systems.