Preetika Lal Email & Phone Number

Auckland, NZ

1010, Auckland, Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

• Ideation, planning, creation and management of end to end email marketing campaigns for Fishpond sites - Fishpond NZ and Fishpond Australia
• Create and manage annual email marketing calendar for all Fishpond sites
• Create email income tracker – tracking revenue YOY and MOM to share ongoing results with the CEO and the Group Marketing Manager
• Report weekly email marketing results to Group Marketing Manager for stakeholder reporting. Reporting of email send stats, conversion rates, revenue results, and trend identification
• Ensure all customers are correctly being targeted to maximize revenue and minimize unsubscription of customers
• Experiment and run A/B or multivariate tests to optimise email campaign performance

New Zealand

• Research, Insights and Analysis:
• Planned, collaborated and executed 2018 World Vision Supporter survey for 47,000 supporters via an offline and online survey.
• Created and designed 6 segmented survey in Survey Monkey based on World Vision’s requirement such as recording of supporter information and different questions for online and offline survey
• Scheduled surveys through direct mails and email, kept a track of survey response and sent reminder emails, managed and trained two contractors to enter the direct mail responses in Survey Monkey.
• Create, design, schedule Smiles, Birthday Bounceback, Child Sponsorship surveys, interpret results, supporter insights and present data to major stakeholdersCampaign Management:
• Plan and execute end to end campaigns

Newmarket Auckland

Led and managed the marketing initiatives for OnGas Natural Gas SME project.Key Responsibilities Developed and presented marketing strategies for OnGas Natural Gas project Led the redesign of the OnGas website. Responsible for managing the OnGas Natural Gas pages on the OnGas website. Part of the UAT team for the website before it was deployed to.

• Support sales by providing high quality delivery of analysis and interpretation
• Produce presentation decks based on briefs from the senior team or clients that meet client objectives for adhoc projects or subscriber clients
• Present and provide insightful reports to clients, show and identify data trends and understand research methodologies
• Manage analytical projects including coordination of people and resources to meet deadlines and effectively communicate needs and results
• Demonstrate research methodology of all Nielsen Media Solutions to clients with the ability to run advanced analyses
• Train Nielsen subscriber clients on using Consumer Media and Insight software (marketing insight tool), presenting methodology, explaining analyses and administering tests

Media Partnership, Business, Education & Element Magazine

• Worked closely with the NZ Herald Partnership team in terms of sales, marketing, campaign management and providing administrative duties.
• Provided administration support to NZ Herald account managers, business and newspaper sales and marketing team for print and online advertising.
• Managed NZ Herald's print and digital advertising campaigns for business, employment and agencies clients.
• Created print and digital advertising campaigns for contra and sponsorship clients for the NZ Herald.
• Prepared and delivered marketing plans within key objectives for clients. Presenting sales proposals, including cost schedules to clients.
• Managed NZ Herald's Contra portfolio valued at more than $4 million.

Gathered and organised key sales information from internal and external sourcesAccepted email attachments from customers and liaised with production for approvalConducted research, data and business and analysisAttended meetings and liaison among sales teamHandled complex issues regarding after-sales complainInteracted with clients on phones and solved.

Processed sales orders received over the phone, mail and emailData entry and maintained customer database using CDM and Matrix systemHandled complex issues regarding after-sales complainOutbound sales for new and existing customers Participated in monthly discussion meetings and forums for increased paper circulationGenerated customer invoices and.

Postgraduate Diploma In Business Administration, Marketing

Post Graduate in Marketing

Graduate Certificate In Business Studies, Accounting

Relevant Accounting Papers: NZ Taxation / Law for New Zealand Business / Advanced Auditing / Current Issues/ Advanced Management Accounting

Bachelor Of Arts, Accounting & Financial Management / Management & Public Administration

BA - Accounting & Financial Mg / Management & Public Administration