• Led the launch & established personal care appliances category in a span of 3 months by focusing on sub-categories, commission structure, & coordinating marquee brand (Philips, Vega, Wahl, Beardo, Lifelong, Agaro, Healthgenie) launches with concerned stakeholders.• Contributed 41% to overall GMV of PCA category & hit an impressive topline figure for FY 22-23 through strategic pricing, product assortment optimization, and effective promotional campaigns.• Analyzed competitive pricing & maintained price parity of 94% of the portfolio brands, resulting in 1.5x surge in GMV.• Diversified assortment by 32%, leading to 100% MOM biz growth. Achieved it via focus on relevant selections, sub-categories & price points.• Designed impactful strategies for optimal product presentation on the app and website, boosting views, CTR, and conversions. Created monthly merchandising plans with marketing teams, resulting in a 300% MOM traffic increase for focused brands.• Improved customer shopping experience by reducing delivery SLA by 72% via RFC, enhancing the catalog image, catalog data coverage.

Managed business Operations for 180+ properties in Bangalore hub & drove Operations & Customer experience for OYO Life and OYO Hotels & Homes BU.Key Achievements:*Reduced Unhappy% customers below 8% by identifying the bottle neck & rectifying it for all the customer related escalations.*Improved Realization (41% to 58%) by ensuring availability of inventory through proactively cancellation of No-Show bookings & identifying fraudulent activities by vendor staff to enhance the revenue growth.*Maintained Zero CID by handling partner escalations & concerns thereby delivered delightful customer experience.*Contributed 3.5 -4.5 Lacs revenue per month additionally by aligning partners & corporate clients by freezing attractive deals.*Significantly increased NPS from -48 to +43 over three months by improving TAT on operations and repair & maintenance (R&M) tickets.*Maintained a closure rate of 93-95% for repair and maintenance and operations tickets within 48 hours.*Achieved a consistent revenue collection rate of 95-98% (5Cr) MoM and successfully evicted defaulters by issuing eviction notices.

*Managed domestic & international sourcing, along with Walmart operations. Provided training to suppliers, developed SOPs & process flow documents, and managed payments to overseas vendors & consultants.*Ensured adherence to processes throughout the supply chain, maintaining audit trail and brand authenticity & authorization for new deals.*Managed end-to-end vendor onboarding process, including catalog creation, PO raising, vendor communication, payments & issue resolution.*Published key metric reports on sales, GMV, sell-through, logistics costs, highlighting areas for improvement & significant developments.*Demonstrated exceptional procurement skills by raising 200+ purchase orders, achieving 100% inventory fulfillment, and successfully launching 20+ international brands such as Bebe, Trendyol, FCUK, HelloKitty, Guess, Kenneth Cole, Hugo Boss, Roberto Cavalli, and more.