Lead Product Designer
Current•Own end-to-end user journey and all aspects of design execution from ideation, to prototyping of product design.•Prepare GUI design concepts for creative approaches to support user work for responsive web and mobile apps.•Partner closely with Product Design, Engineering, and Product Management to understand requirements and deliver product features and roadmap as envisioned by stakeholders.•Conducted UX Audit, Heuristic evaluation, and research to identify issues based on user… Show more •Own end-to-end user journey and all aspects of design execution from ideation, to prototyping of product design.•Prepare GUI design concepts for creative approaches to support user work for responsive web and mobile apps.•Partner closely with Product Design, Engineering, and Product Management to understand requirements and deliver product features and roadmap as envisioned by stakeholders.•Conducted UX Audit, Heuristic evaluation, and research to identify issues based on user experience, functionality, interactions, and process logic.•Analyze data by creating user personas and their workflows, to identify and improve customer satisfaction and reduce user friction.• Cultivated a deep understanding of design systems that turn complex operational processes into elegant web experiences for customers.• Redefining and creating wireframes for the onboarding journey to increase customer conversion rate, build a Design thinking approach & and streamline processes that will significantly reduce onboarding time.•Provide sign-offs for all major releases. Show less