At Passage, we are on a mission to remove financial barriers for anyone looking to move to any place in the world in search of better opportunities.What I have been doing at Passage:- Establishing scalable growth frameworks, building B2C and B2B channels, and optimizing marketingfunnels.- Building and executing a comprehensive growth strategy through partnerships, influencers, SEO, PPC, and social media ad campaigns.- Leading market research, competitive analysis, product positioning, and revenue enablement.

As the marketing leader at Bettermode (formerly Tribe Platform), I focus on the following:- Business strategy: Evaluating our strengths and opportunities, positioning Bettermode as a category leader in the customer community space, and improving our market presence. - Revenue drivers: Partnering with the revenue team to establish quarterly and annual pipeline generation goals and take ownership of revenue enablement for account expansion.- Go-to-Market: Building playbooks for the upmarket move (e.g., Account Based Marketing/ABM), crafting positioning, messaging, and establishing scalable channels.- Team building: Hiring A+ teammates, building a platform for career excellence, and aligning the team with business goals.I also host "The Community Experts Show" where I sit with the experts in the community space and discuss topics related to community management with actionable insights and a 20-minute live Q&A.

I'm delighted to have been part of the Bettermode team since its inception, joining as the second full-time employee and first marketer. Played a pivotal role in establishing and growing the business (a few thousand in MRR to millions in ARR).- Developing and positioning the brand in the market, meticulously crafting a unique brand personality and marketing persona to enhance and refine our communication.- Planning and allocating the marketing budget, while ensuring seamless execution of the planned action items.- Generated leads via various channels, including organic search (leveraging both on-page and off-page SEO strategies), paid advertising, social media, and strategic third-party referrals.- Content marketing and creating engaging content across landing pages, blogs, decks, books, and other resources. I also bring to the table a working knowledge of HTML and CSS.- Automated marketing activities (utilizing tools such as Intercom, HubSpot, and Sendy with SES) to manage the entire customer lifecycle effectively.- Tracked KPIs and created comprehensive growth dashboards, integrating data from marketing and sales channels. I have a strong command over Google Data Studio, Google Analytics, Tag Manager, Amplitude Product Analytics, and statistical tools such as R.- Actively engaged with influencers to create a powerful network effect and wrote guest posts to position Bettermode as a thought leader, particularly on our key values.- Focused on customer engagement to build robust social proofs and incorporated the Voice of Customer into our product strategy to enhance user satisfaction.- Responsible for setting up a conversion rate optimization (CRO) roadmap, conducting tests, and implementing changes to maximize conversion.- Managed our social media presence to amplify our brand visibility and foster active engagement with audiences.I am enthusiastic about continuing to build upon these successes and contribute further to Bettermode's growth story.

I played a hybrid role by combining my experience in product and marketing management with the technical understanding of software engineering to lead growth initiatives at PromptCloud. This involved holistic optimization of the entire buyer journey -- right from acquisition and activation to retention, revenue, and advocacy.

• Studying customer persona, increasing lead flow, and nurturing the same via marketing automation and promotions.• Performing market research, competitor study, and data analysis to add new revenue channels.• Building strong brand via content marketing, influencer marketing, social media promotions, public and media relations.• Leading and executing various growth initiatives (e.g., loyalty program, referral system, product portfolio improvement).• Creating and executing SEO strategy via keyword analysis (using Google Webmaster, SpyFu, SEMrush, etc.), backlink building, monitoring SERPs, and website optimization including A/B testing.• Tracking metrics for own content and promotions via email, social media, search (PPC), and display ads using Google Analytics.• Creating product requirement documents, wireframes, and user stories for a new product or feature launch.• Participating in events and conferences to increase visibility in the target market.

• Analysing market and industry trends, customer needs, and the competitive landscape. Translating this information into a product plan.• Creating PRDs, wireframes, presentations, and monitoring post-launch metrics for new features to identify improvement opportunities.• Interacting with customers as a part of an outreach program to understand requirements and develop a strong bond.• Working closely with the development team to deliver with quick time-to-market and optimal resources.• Acting as a product evangelist to build awareness and understanding.• Onboarding customers and communicating the value of the product via behavioral emails, in-app instructions, and video tutorials.• Crafting and executing a content marketing plan to drive awareness, leads, subscription and conversion.• Building and growing online marketing channels; Organic Search, Display, and Social.• Setting and tracking KPIs related to customer acquisition, engagement, and satisfaction.

• Consulted clients on full-funnel digital strategy using search, social, and display marketing.• Transformed business requirements into technical solutions by coordinating and acting as an interface between the client and the internal technical team.

• Research project on impact of digital media on vehicle buying decision-making process. - Primary research data analysis was done by SPSS software. - Used ComScore, BuzzMetrics, Google Analytics to analyze web-assets of vehicle brands.• Digital strategy for cult branding of an SUV brand.• Digital strategy to increase footfall and engagement in Trilium mall, a project by TATA realty and infrastructure Ltd• Digital strategy to spread awareness, increase volunteers & raise funds for Yuva Parivartan, an NGO dedicated to generate employment for underprivileged youth.

• 2+ years of experience as a Product Sustenance Engineer for new feature development and bug fixing of OFSAAI (Oracle Financial Services Analytical Application Infrastructure). Proficient in Core Java, JSP, and Swing framework.• Designed and Created installers/utilities using InstallAnywhere for OFSAAI. Added new modules and components to the installer for performance enhancement.• Responsibilities included understanding OFSAAI's product architecture, integration, source code structure, software build, software development, patch releasing, bug tracking document review, and deployment of the company's workflow & products for its clients.