An all-in-one marketing & analytics platform that provides actionable audience & content insights to understand consumer behaviour across YouTube, Facebook, Twitter & Instagram.

¬ Nationally leading sales and pitches for larger agencies for ad sales revenue. ¬ Business development, Co-creation of IPs, Branded content Integration and Joint Business Planning with key clients and agencies on a national scale. ¬ Driving cross screen planning, knowledge sharing sessions to expand the scope of Hotstar business offering.

Heading Strategic Initiatives at the Focus Business which enables path breaking Media Solutions across IBN Network to meet Business & strategic goals for varied Brands across verticals. Additional responsibility of heading West and East Focus Region.  Ideating IP properties that can be scaled across the Network. Executing brand connect for strategic initiatives.

Notable Accomplishments: . Heading P/L, Operations, Sales & Activations for the company, reporting to group CEO and MD. . Managing a total business of Rs 80 crore. . Heading a team of 8 direct reportees & responsible for a workforce of 50+ employees. . Successfully restructured the business model, infused and executed fresh new business ideas. . Developed for brands - entertainment led advertising & promotion strategies - media buying, brand launches, promotions, branded content creation, creative/publicity designs.

Notable Accomplishments: . Business Development for the entire business of the company along with P&L responsibility of branding vertical. . Successfully managed the vertical worth Rs 30 crore. . Have created clutter breaking on air amplification for IPL brands. . Created entertainment industry first –off with brand associations with PepsiCo Lays, Airtel, Asian Paints and HUL Ponds. . Have worked with a client base of: Zydus Cadilla, PepsiCo, Asian Paints, Future Group, GSK, Dish TV, HUL, Panasonic, Danone-Narang Beverages, Godrej, Emami, Marico, ELF Lubricants, Gillette, Spain Tourism, Canon, MNYL, UTV, Viacom, PVR, Eros, Deutsche Bank, MTV, USV, Kesa-ri.

Notable Accomplishments: . Started ‘IMPACT’ the weekly print Magazine. . Tracked the advertising and marketing industry, reported on industry happenings, new launch-es, people movement etc. . Studied the entertainment industry and reported on the new trends.

Notable Accomplishments: . Organized the first ever MRF India Motor Rally (Mumbai-Pune). . Worked on for hosting the Category 20 Chess Tournament. . Managed the CEAT Cricket Awards. . Client Managed – ESPN - STAR Sports, Pepsi. . Effective implementation of PR plans for the above clients.