Brand Positioning & Go to Market Strategy.Helping them do market segmentation, and design educational courses and events accordingly.

Consulting on their client's creatives to ensure its aligned to client's brand identity & communication tone is suited to it's target market.

Leading marketing initiatives for the Life-Support Systems business.Launched low-priced phototherapy machines for NICU

Independently managing and growing business in Rajasthan.Selected Achievements:• Awarded for being the best performing ASCM across India in the area of growing direct distribution.• Recognised for overachieving the targeted sales growth in Rajasthan & for having the highest percentage of ‘perfect stores’.

Responsible for Pepsodent’s growth and brand equity in South - Asian countries • Developed new marketing mixes for Pepsodent toothpaste in Europe, Latin America, Middle -East and Asia.• Leading cross-functional teams: Ad agency, media agency, productdevelopment, packaging development and supply chain to deliver the best outputand evaluating it through most advanced marketing research techniques• Tracking brand health measures, looking for growth opportunities, fightcompetition and customizing global marketing mixes to suit local needs.Selected Achievements:• Led the relaunch of Pepsodent Kids toothpaste in Indonesia, India and Vietnam.

BoroPlus was the second largest skin brand in India. The role required rigorous planning, marketing research, data analysis, project management and creative thinking. Selected Achievements:• Brand grew at more than 10% rate and increased market share during my stint.• Independently did a successful pan India launch of BoroPlus Lotion and BoroPlus Light Cream.• Executed 360-degree campaigns for BoroPlus Antiseptic Cream, Prickly Heat Powder and BoroPlus Lotion.