Strategy, Media, & Creative DevelopmentComprehensive marketing strategy development for the biggest shows in India like Big Brother India, Fear Factor India. Special focus on media planning & creative execution, keeping in mind the target audience & brand tonality.Performance Tracking & Sustenance CampaignsMultiple award winning campaigns for Big Brother India, Fear Factor India, Shiv Shakti & Naagin, which garnered billions in reach & views across social media platforms… Show more Strategy, Media, & Creative DevelopmentComprehensive marketing strategy development for the biggest shows in India like Big Brother India, Fear Factor India. Special focus on media planning & creative execution, keeping in mind the target audience & brand tonality.Performance Tracking & Sustenance CampaignsMultiple award winning campaigns for Big Brother India, Fear Factor India, Shiv Shakti & Naagin, which garnered billions in reach & views across social media platforms. Constantly engaging the audience with innovative & trending formats that led to highest SOV, continuous sampling, as well as increase in viewership. Creative & Media BriefsDeveloped clear & concise briefs to guide the creative & media processes. Collaborated closely with various partners to create groundbreaking, impactful marketing campaigns. With the X team we created a custom Big Brother India emoji which led to higher conversations. We also created a viral Naagin filter which Meta India did a case study on, as it organically garnered over 500 million views & 70k reels. Competition, Trend Analysis & Social Listening Tracking trends, production techniques, competition & social sentiment to create effective strategies. Partnerships & Marketing ProgramsWorking closely with Meta, X teams to constantly innovate. We're the first in the Indian TV space to use whatsapp as a marketing channel & launch stickers for Big Brother. Project & Influencer Community Effectively managed multiple time-sensitive projects simultaneously. We also created the first of its kind Influencer Community, Colors Social Squad, for our brand, where we have over 40 content creators who get exclusive access to Colors artists and create content for us free of cost. Performance Measurement & Budget TrackingEvaluated the performance of marketing campaigns through key performance indicators & made timely adjustments to improve campaign outcomes. Budget tracking to ensure all campaigns & benchmarks are met within. Show less

Specialising in fashion and lifestyle, currently leading teams and creating the outreach strategy for clients

Speciality: fashion, lifestyle and entertainment My responsibilities include: - Strategic approach that results in Big impact output-Fresh ideas & innovation to engage the target audience -Seamless operations on the account within the team- Creating and executing media plans

Currently, my responsibilities include:• Identification and segregation of potential Market Segments• Develop relevant advertisements, sales collaterals and business proposals• Determine targeted pitch for each client segment• Proactively and strategically initiate contact with newly discovered potentials• Build reports to analyze data and consistently increase revenue• Provide commercial, marketing and strategic support

I was working with the corporate finance team in the mid size luxury segment.Assisted the team in finding and reaching out to new potential clients.

Working as a sales and marketing intern, I had the opportunity to work on Kellogg's In-Store promotor model, helping them modify the same and save man power.