A CRM marketing professional with more than 1 ½ year of experience in client management as well as designing & implementing effective Campaign Management strategies across various retail clients.The primary responsibilities in the current role include interacting with various marketing heads across the organizations to understand their business needs & formulating key marketing strategies which would help them move closer towards the targets. These strategies could span across various channels right from traditional DM’s/SMS to cutting edge technology of Social Media, Interactive Emails, Google Analytics etc. In order to achieve the same this role requires me to play the dual role of managing clients expectations on one side and on the other side to closely work with the delivery team to ensure ideas approved get implemented in the most effective manner and also tying the loop back with post campaign analytics which help in tracking performances and thereby reporting effective ROI generated. Specialties: Social Media Marketing, Client Management , Account Management, Campaign Design and Optimization, Customer Lifecycle Management, Email Marketing, Mobile Marketing.