Preksha Satia Email and Phone Number

• Plan activities for freshman students currently living in the Startup Learning Community• Reach out to local entrepreneurs to organize speaker events for the students• Participate in the weekly Distinguished Entrepreneurship Lunch held by the Weinert Center for Entrepreneurship

• Create a ten-question quiz weekly based on National Retail Federation (NRF) Newsletters• Conduct quiz & activities every class and read weekly discussion posts• Grade each student’s activities for 245 students (both in-person and online sections) and submit grades on Canvas• Work with Professor Britten Brenner Stenson, VP Digital Operations & Item Optimization at Kohl's Department Store; invited to Kohl’s Headquarters in Milwaukee, Wisconsin

• Completed thorough competitive benchmarking of 8 WealthTech companies operating in Asia• Conducted competitive analysis of offers, loyalty programs and referral programs; made offer & promotion recommendations, designed loyalty program framework, and drafted referral program• Conducted competitive analysis of product suites and pricing schedules; modified fees structure to be more competitive• Mapped out entirety of client onboarding journey and drafted all messaging received by the client throughout the journey• Analysed platform’s current UI/UX design and that of competition to provide feedback on Onboarding User Interface• Presented all research, analysis and recommendations to C-suite to facilitate major strategic decisions

• Managed social media (Instagram, Facebook, Twitter, TikTok & YouTube) for all products under the brand ‘Potato Pirates’• Created content, maintained posting schedule, tracked and interpreted social media metrics across 5 digital platforms• Utilized a variety of creative digital tools such as: Adobe, Figma, Canva, Notion & Capcut• Presented detailed Social Media Reports in weekly Sales & Marketing Team meetings• Provided insights and data analysis on how to boost brand’s social media performance and increase website traffic• Increased overall social media engagement by 30%