As an accomplished Associate Category Manager with a focus on men's clothing, I bring a proven track record of driving top-line and bottom-line growth through strategic planning, innovative initiatives, and impactful partnerships. Leveraging my expertise in category planning and implementation, I have consistently aligned business objectives with market dynamics, resulting in tangible outcomes such as:• Strategic Category Planning: I excel in developing and executing category strategies in alignment with business unit objectives, driving medium to short-term goals that optimize product assortment, pricing, and content to enhance customer engagement and satisfaction.• Revenue Optimization: Through strategic product expansion, brand partnerships, and new initiatives, I have successfully propelled sales and profitability across key categories, including shirts, trousers, kurta & pyjama, track pants, innerwear, and sportswear.• Assortment Optimization: By curating a diverse assortment of top brands such as Ramraj Cotton, Dennis Lingo, Lux, Dollar, Rigo, Raymond, and more, I ensure that customer needs are met while maximizing revenue potential and maintaining competitive pricing strategies.• Performance Analysis and Business Insights: Proficient in sales analysis, growth planning, and product rating RCA & NPS, I leverage data-driven insights to identify opportunities for revenue maximization, process optimization, and customer satisfaction improvement.With full responsibility for P&L management, assortment monetization, and sales growth within my respective categories, I am dedicated to driving continuous improvement and innovation in the dynamic landscape of ecommerce

Electronics CategorySales promotion planning, Business analysis and have end to end responsibility of the customer experience and growth of the category at the same time.Driven top (GMV) and bottom-line (CM, GM) on a day to day basis with focus on CX (IPS)The aim is to ensure the availability of the widest of the assortment at the most nominal prices by delivering the top notch experience to our sellers and customers.Full responsibility of P&L, NM for Home Theatres, Speakers, LLP and Irons Sub-categoriesEnhance customer experience with assortment, pricing, content, buy flow and fulfilment choices.Business analysis & sales planning to grow the category further and managing key metrics of sales, promotions and Inventory management.Reaching out to brands / sellers and onboard them, along with managing current brands / sellers. • Negotiating pricing, Merchandising , commission structure, Inventory payment cycle & terms of agreementsI always use WH-WH Strategy for growth the business.

Sales promotion planning, Business analysis to growth our revenue and issues addressable & issues resolution.Reaching out to brands / sellers and onboard them, along with managing current brands / sellers. Negotiating pricing, Merchandising , commission structure, Inventory payment cycle & terms of agreementsEnriching the customer experience on the product landing page by creating relevant content and Inventory planning & Price Negotiation.Analysis & creating data driven information based strategies, finding actionable insights to maximize revenues and profits.

• Business Analysis : Skilled in creating data driven information based strategies, finding actionable insights to maximize revenues and profits. Channel wise, Platform wise sales, visits and conversion analysis.• Cross functional role where it is needed to work with category business finance, logistic team, supply chain team, and seller help team to business processes.• Seller reconciliation of top sellers.• Collaborated with cross functional teams : Engineering team, Product team, category business finance team, logistic teams, supply chain, promotion and planning team to reduce RTO, RPR, IPS, and increase NPS of Mobiles & Tablets.• Cancellation and return reason analysis (RCA) to reduce Returns and IPS, End to End analysis.• PDP contents improved for Mobile Phones & Tablets to reduce customer’s queries, IPS, RTO, RPR etc.

• Sales Analysis & merchandising management to increase the product catalogue.• Preparing merchandising plans: Customer experience, suggests promotions, and determines the best way to display.• Managing products existing & new products, analysis competitor price and match.• Inventory planning, Price Negotiation with seller, seller incentive program, Bid management etc.• Sales analyzing & compare weekly, monthly revenue, visits and conversion.• Take step for customer mind share

• Joined as merchandiser in startup Ecommerce Snapdeal.com company• Seller Account Management & Reconciliation.• Content Management: Manage new product uploads as per correct product descriptions, specifications, price points, inventory defined and developed contents guidelines to ensure the quality of new listings & decrease queries.• Team Coordinating & Issues resolution: Sellers issue, products issues, Margin issues addressable and resolution.• Analyzing data and resolving customer queries.