-Develop Regional Annual Marketing plan for all brands in the region.- Responsible for local marketing budget. Work to develop relationship with various media, prepare and execute the media plan for the outlets in the region - Manage external marketing partners such as PR agency, Events agency, sponsors - Coordinate with PR Agency to achieve frequent, timely and positive media coverage. Facilitate the need for a corporate communication person in the region. Help with the launch PR for all brands in the region - The gatekeeper of the brand/image of brands in the region, and is consulted on proper use throughout all advertising, promotions, marketing, social media presence and any other environment in which the brand appears - Tracking consumer and market insights and competition. Hire and utilize interns for the same - Screen, evaluate and roster bands/music events for the region - Responsible for executing and maintaining local marketing and promotional strategies to meet organizational objectives. i.e., responsible for executing and achieving targets for all initiatives decided by the organization - Participate in the conceptualization and organization of primary and secondary tentpole and new events to be rolled for HRC brand, together with Events Team, GMs, Digital Marketing team. - Coordinate with the GM’s and evaluate and track customer research, customer feedback, market conditions, religious festivals/ events, door feedback from guest and competitor data on a regular basis. - Looking at achieving extra sales/footfalls by focusing on untapped market segments like expat clubs, BPO’s, sale of vouchers, alumni groups - Prepare event details specific to each outlet in the region and help team at the outlets to carry out the execution - Responsible for CSR contribution by soliciting new and managing existing relationships to facilitate fundraising activities, engagement events, and cause-related marketing

• Lead the CRM forum & manage external CRM vendors to deliver effective and efficient CRM operations.• Work closely with the Business Unit Heads to improve the customer experience & sustained profits.• Design & Deliver training programs to maintain high standards of Sales & Service to all customers.• Devise a standard system to analyze, share & monitor data on Customer Coverage & Satisfaction.• Develop SOP's & Feedback Mechanism, customer services and CRM for Quality Control.• Revenue Generation, New Customer development and acquisition & CustomerRelationship Management. • Plan, direct and co-ordinate the Customer Service Centre Process and POS (Point of Sale) of the business. • Plan and maintain Quality System Procedures and Staffing for optimum Operational Performance. • Ideation of Value Added Services for enhanced Customer Satisfaction including E-Platform Management. • Leveraging the Flyway space for Outdoor Media, BTL activities, Brand Promotions, Launches, Event planning & Management with an eye on Revenue enhancement.• Media Relations and PR campaigns in association with various PR Agencies• Monitoring the customer escalations, queries and request addressed within given SLAs with quality closures• Monitoring the zone SLAs• Proactive callings to members, meeting members, sending e-mailers and sharing update on recent developments.• Promoting the time to time offers to members to increase the sales• Zone cancellation monitoring, General and Rescission. Customer retention targets to be met. Refund process handling • Revenue targets for the zone to be met on monthly basis.• Team refresher training's and learning

1.Data Mining2.Market Research3.Reporting & Analysis4.Competitive analysis

KRA:1.Translating company’s objectives in the region 2.Ensure store compliance with company’s operational procedures3.Lead, motivate & develop team to maximize profits4.Drive customer focus through service standards in areaRoles & Responsibilities:Financial:Supervise cluster of outlets.Maximize area sales performance and drive profits.Sales forecasting and apportioning targets across teams.Reviewing business performance in line with budgetary controlAsset & Equipment maintenance.Salary costs for café level.Analysis of Sales: Salary ratio in the respective area assigned.Assuring the Timely indent is done for all the Cafes.Wastage control measures.Timely forecast of the stock in order to ensure the smooth operations.Learning & Development Management:Retention of manpower. Manpower planning & translating requirements to HR periodicallyHandling transfers & takeovers Inspiring team & conduct employee initiative programs.Appraise subordinates and performance management.Team development and growth.Grievance handling & solving issues.Ensure the Training Certification of team members.Process and customer orientation:Develop marketing & promotion ideas to increase walk-ins & sales.Ensure smooth support functions and further integration with operation team.Ensure all the Customer complaints are resolved.Analysis of Customer database complaints & drive the footfall in the cafes.Competitor analysisVendor management.Market Intelligence.Waste management Statutory requirements Café issue resolution.Ensure the SOPs are followed through out the cafes.Fortnight Team Meetings to ensure the resolution of complaints.Integrity & cost controllable.