Senior Creative Director
CurrentTechnically manage the entire Xcel Masterclass LIVE product across all departments, ensuring seamless show telecasts without hurdles.Directing Live Quiz programs and LIVE Virtual production using hyperrealistic unreal environments and Aximmetry. Applied across UPSC, Byju's App, and XCEL Masterclass.Collaborate with marketing, sales, and diverse teams to ensure cohesive alignment of products and services, amplifying project effectiveness by 50%Infused innovation into masterclass shows by seamlessly blending live set elements with dynamic VFX environments. This novel approach brought complex science concepts to life, setting new standards for learning experiences and increasing the watch rate by around 40%.