Develop strategic customer partnerships, drive operational and service excellence, and lead the UK business transformation delivering high quality multi-channel personalised shopper solutions.

Lead the Commercial Strategy for Sainsbury's Group with a focus on strategic client relationships, business transformation (sales, process and organisation) and customer proposition strategies. Establish JBP governance processes and embed a quality culture across all Functions. Oversee product innovation and delivery through global stakeholder collaboration, operational excellence, and deliver financial performance.

As a key Commercial influencer lead client engagement, business strategy, programme delivery and revenue for Sainsbury's Group New Expansion Channels Team. Contribute to upholding the company image and values, creating a zest for challenge and finding new ways to deliver tangible, measurable results for our client and business alike. Oversee financial performance and take accountability for the P&L with a continuous drive to demonstrate progress through market leading campaigns and omni-channel value creation. Build a healthy strategic partnership, manage customer and client expectations, build trusting relationships across Catalina International/US businesses and Sainsbury's through impeccable stakeholder engagement.

Leading the Cobrand partnership portfolio combining relationship management and commercial capabilities for continued business growth. Accountable for driving credit card activity to deliver partnership profitability through E2E strategic development of new account performance, acquisition optimisation, project pipeline management, new channel development, client, customer and stakeholder engagement, and client specific P&L focused strategies.

Direct the Nectar loyalty scheme business strategy, customer value proposition, acquisition, partnerships and operational requirements. Enhance customer life-time value through the design and development of new loyalty solutions in line with the long-term multi-channel corporate loyalty and marketing strategy. Oversee the 5 year Sainsbury’s Nectar joint business plan, carrying recommendations through with confidence and vigour – balancing long and short-term priorities.Inspire others by improving skills and capabilities, and support the diverse contribution of others internally and externally. Negotiating strategic project requirements with senior stakeholders, including strategic partners. Deliver results through accountability and robust governance controls ensuring high quality use of customer and market insights to support recommendations.

Veritas Investments was a multi-market, multi-disciplines business spanning Strategic Marketing, Publicity Management, Advertising and Communications, Business Development and Property.Key consultancy assignments included: New product development and marketing strategy for ‘’Mi-Card’’ - a new prepaid and mobile payment service for Mi-fone mobile services across 9 African markets.Communications strategy for The Pearl Qatar contactless payment solution (Pearl Qatar - JV between Commercial Bank Qatar and United Development Company).Brand strategy, design and marketing plan for the launch of ‘’Sporti’’ a new sports / lifestyle concept for Saudi Arabia.Idea, execution and management of the GCC Cards Summit and the GCC Mortgage Summit conferences – www.gulfcardssummi.com and www.gccmortgagesummit.com - both were ‘’1sts’’ in Bahrain attracting a high profile international speaker panel.Design and execution of Property Life magazine and The Banker magazine (Bahrain)Key clients included: Bahrain Economic Devlopment Board; Arab Financial Services (AFS); Bahrain Association for Bankers; ABAX Corporate Services; TNS; Al Dowali Sports Co; VRL; Severin; ICLDC; Sakana Mortgage Services; Central Asia & Turkey Investment Conference (CATHIC); Coutts Bank

Responsibilities spanned Strategic Marketing, Product Development, Product Management, Communications, Acquisition, Reward & Retention, Corporate Communications and Public Affairs, Membership Rewards.New Product launches / revitalisation included: Amex Centurion; Gold Smart Credit Card, BMW Co-brand Card; Platinum Charge; Dubai Duty Free Co-brand; Amex Blue.

Devised and implemented the regional Business Development strategy in line with business revenue growth targets.Business Head for 141 PanGulf the 360 degree business practice, Premier Sponsorship Marketing (PSM) and Ogilvy Healthworld. Launched Premier Sponsorship Marketing and Ogilvy Health-world in Dubai, UAE as new businesses.Led and won strategic new client business pitches – Nayomi, ABN Amro, CBQ, ADCB, CPA (Iraq), Jumeirah, Doha Asian Games, Roche, Dubai Bone & Joint. Created and launched ABN AMRO’s Smart Traveller credit card and ADCB’s smart debit card.

Regional brand stewardship, achieved SOV in line with global KPIsDeveloped regional brand strategy encompassing high quality turnkey card acquisition programs, spend stimulation initiatives, sponsorship optimisation and merchant business marketing solutions for Member BanksLaunched new strategic business initiatives – Visa Ticket-line, Mazaya Visa Magazine, Emirates/Citibank Skywards Card.Established profitable local and international partnerships – travel, digital, hospitality and retail sectors.Negotiated and established new partnership programs including Budget Rent-a-car, Hilton, Marriott, Emirates Airlines, IHG, Arabian Travel Market and Cards Middle East.Nominated Managing Editor of the quarterly Mazaya Visa Magazine, circulation 300,000 across 9 markets

Brand stewardship for Riyad Bank, establishing a new brand strategy for the Bank. Managed all internal and external brand communications for the bank.Devised and executed the bank’s corporate communications strategyIntroduced a new branch sales and communication process, including a product sales incentive program, to improve performance across 200 branches and 400 HQ staff – built a sales & service culture.Created new marketing strategies for various strategic business units – Loans & Liabilities; Cards; Priority Banking; Treasury & Deposits; Corporate Banking, Retail BankingDirected and managed (through F2F and virtual channels) the international and local Agency partners.

Selected for the highly acclaimed Graduate Management Development Program which encompassed various frontline assignments including sales, branch banking, customer service, training, strategic competitor analysis for personal lending, merchant acquiring, national sales, card servicesLaunched the first bank co-brand product with Orange mobile services and co-brand cards with Amex, Tesco Clubcard Plus and BA. Re-launched the BA Airmiles program.Achieved aggressive new card acquisition across the consumer card portfolio through intense multi-channel, multi-segment direct marketing and customer focused strategies.