EDUCATION:• Masters in Digital Marketing• MBA in Marketing & HR• Bachelor of Technology in Electrical and Electronics EngineeringABOUT ME:With a foundation in Electrical and Electronics Engineering, an MBA in Marketing & HR, and a Master's in Digital Marketing, I bring a unique blend of technical expertise, strategic acumen, and marketing proficiency to the dynamic world of digital marketing. My interdisciplinary background allows me to bridge the gap between technology and marketing, driving data-driven strategies that deliver real, measurable results.Grounded in engineering, I excel at leveraging data analytics and problem-solving skills to extract actionable insights and optimize marketing strategies. This analytical mindset ensures that every campaign I lead is deeply aligned with target audience behavior, resulting in increased engagement, conversions, and ROI.My MBA enhances my ability to understand consumer behavior, organizational dynamics, and strategic planning, enabling me to craft marketing campaigns that resonate with audience needs while fostering brand loyalty. I thrive in leading cross-functional teams, ensuring seamless collaboration across departments to execute high-impact digital marketing strategies.As a digital marketing specialist, I stay at the forefront of emerging trends and technologies. My expertise spans PPC, SEO, SEM, SMM, SMO, and MarTech solutions, which I leverage to drive brand awareness, optimize campaign performance, and accelerate revenue growth. I have a proven track record of delivering successful campaigns that fuel business growth, especially for fast-paced Internet companies.Driven by a passion for continuous learning and a commitment to excellence, I am dedicated to maximizing ROI and fostering business growth in the ever-evolving digital landscape. My goal is to empower brands to thrive in the digital age by aligning technology with marketing strategy to produce lasting, measurable impact.CONTACT INFO:+1-510.640.2163premasreeprakash@gmail.com
Neuro Coin Inc.
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Digital Marketing ManagerNeuro Coin Inc. Jan 2020 - PresentOttawa, Ontario, Canada• Spearheaded the digital transformation for startups and small businesses during the COVID-19 pandemic, driving a 35% increase in revenue through tailored digital marketing campaigns.• Led multi-channel marketing initiatives, including PPC campaigns, SEO optimization, email marketing, and content creation, resulting in a 15% increase in website traffic.• Utilized AI-powered analytics and GA4 to optimize and oversee existing campaigns, resulting in a 20% improvement in conversion rates.• Mentored and coached a team of 15 marketing professionals on cutting-edge MarTech tools and AI-driven marketing strategies, increasing team proficiency by 35%.• Collaborated with a marketing agency to oversee their clients' digital marketing efforts, ensuring timely and budget-friendly completion of projects, fostering long-term partnerships.• Managed marketing budgets, allocating resources efficiently across platforms like Google, Facebook, LinkedIn, and Twitter Ads, contributing to a 30% ROI improvement across campaigns.
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Paid Advertising SpecialistSeo Twist Feb 2019 - Dec 2019Ottawa, Canada Area- Digital Marketing Agency• Developed and executed paid campaign strategies across Google Ads (Search, Display, Video), Bing, LinkedIn, Facebook, Instagram, and Twitter, leading to a 20% increase in conversions.• Conducted thorough keyword research and competitor analysis, crafting effective marketing plans that reduced cost-per-acquisition by 18%.• Designed landing page wireframes and lead funnels, creating strong call-to-action messaging that optimized cost-per-lead and cost-per-sale metrics.• Tracked and analyzed e-commerce analytics, UTM tagging, conversions, and call tracking, leading to data-driven decisions that enhanced campaign ROI by 25%.• Collaborated with cross-functional teams, including Content, Design, and Development, to integrate SEO-optimized content on WordPress sites and develop cohesive digital strategies.• Provided clients with comprehensive reports and recommendations, ensuring regular feedback loops and campaign optimizations, which contributed to a 95% client satisfaction rate. -
Digital Campaigns ExecutiveSing! Digital Marketing Jul 2018 - Jan 2019Dublin, County Dublin, Ireland- Digital Marketing Agency(Note: Sing! Digital Marketing is a collective agency including I-Believe, Insightful Media, and Sing!, specializing in performance marketing and programmatic advertising.)• Managed digital marketing campaigns across 15+ clients using advanced programmatic platforms, resulting in a 35% improvement in campaign ROI across industries.• Led media planning and campaign setup, working closely with sales teams and collaborating with publishers to maximize revenue opportunities through DoubleClick for Publishers (DFP).• Delivered regular, data-driven insights through in-depth KPI analysis and web performance tracking, ensuring continuous campaign optimization and increasing customer engagement by 20%.• Collaborated cross-functionally with sales teams and provided technical support to agencies and clients, addressing challenges in campaign execution and ensuring timely project completion.• Stayed updated on emerging trends in mobile, video, digital audio, and programmatic advertising, which allowed me to introduce innovative solutions that increased ad effectiveness and client retention by 25%. -
Digital Marketing Executive3Xe Digital Feb 2018 - Jul 2018Dublin, County Dublin, Ireland- Digital Marketing Agency• Spearheaded the creation of social media content and ad campaigns across Twitter, Facebook, Instagram, LinkedIn, and YouTube, increasing brand engagement by 30%.• Developed and implemented comprehensive On-page & Off-page SEO strategies and led PPC campaigns through Google Ads and AdRoll, boosting website traffic by 25%.• Managed successful email marketing campaigns, leveraging segmentation and personalized content to increase conference registrations and attract high-quality leads for speakers and sponsors.• Conducted web analytics using Google Analytics and tracked social media performance to inform strategic decision-making and optimize campaigns for maximum ROI.• Played a key role in supporting product development and community management, contributing to overall business growth initiatives through a data-driven marketing approach. -
Digital Marketing SpecialistFexillon Sep 2017 - Feb 2018Dublin, County Dublin, Ireland– B2B SaaS • Led marketing research and executed paid ad campaigns on platforms like LinkedIn, SlideShare, Twitter, and YouTube, boosting customer engagement metrics by 20%.• Published SEO-optimized blog posts and executed on-page SEO strategies, increasing website traffic and search visibility by 15%.• Designed and implemented Drip Email Campaigns, managing leads flow through CRM pipelines, and improving conversion rates by 25%.• Developed marketing budgets based on competitor analysis and metrics such as Google Analytics and Google Search Console, leading to a 10% improvement in resource allocation and ROI.• Coordinated trade-shows, webinars, and rebranding initiatives, resulting in increased brand visibility and strengthened market presence. -
Digital Marketing Executive - Dassault Systèmes, Solidworks, MastercamSim Technologies Pvt Ltd Jan 2017 - Aug 2017Chennai Area, India– B2B SaaS• Designed and executed PPC AdWords campaigns, leveraging remarketing strategies and keyword research, resulting in a 50% increase in customer acquisition.• Directed SEO efforts and coordinated a website redesign, which improved organic traffic by 35% and boosted overall website performance.• Managed email marketing campaigns using CRM, increasing conversion rates by 25% through personalized messaging and lead segmentation.• Coordinated product launches and promotional events, including seminars and trade shows, which enhanced brand visibility and market penetration.• Supervised the company's SEO strategy and website re-modeling efforts, ensuring alignment with digital marketing goals and improving customer engagement by 40%. -
Brand Executive - Corporate Services (Zingii App)V4 Intellekt Mart Private Limited Feb 2016 - Jan 2017Chennai Area, India- E-commerce B2B & B2C • Developed and executed marketing strategies for content, email, and social media, achieving a monthly average of 10 closed deals and substantial brand awareness growth.• Led corporate events to promote the ZinGii app, fostering relationships with prospects and driving customer acquisition through targeted digital campaigns.• Reviewed financial aspects of product development, including budgeting and R&D, to ensure high levels of customer satisfaction and profitability.• Created pricing strategies based on an understanding of the customer journey, improving customer satisfaction by 25% and ensuring company growth.• Directed Facebook paid ad campaigns and LinkedIn posts, enhancing brand engagement and visibility by 20%.
Premasree Prakash Skills
Premasree Prakash Education Details
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Marketing Management And Human Resource -
Electrical And Electronics Engineering
Frequently Asked Questions about Premasree Prakash
What company does Premasree Prakash work for?
Premasree Prakash works for Neuro Coin Inc.
What is Premasree Prakash's role at the current company?
Premasree Prakash's current role is Digital Marketing Manager | AI-Driven MarTech & Analytics Expert | PPC, SEO, SEM Specialist | Google & Meta Certified | Driving ROI & Growth Through Data-Backed Strategies.
What schools did Premasree Prakash attend?
Premasree Prakash attended Ucd Michael Smurfit Graduate Business School, Pondicherry University, Pondicherry University.
What are some of Premasree Prakash's interests?
Premasree Prakash has interest in Social Services, Digital Startup, Evangelization Thru' Digital Marketing.
What skills is Premasree Prakash known for?
Premasree Prakash has skills like Digital Marketing, Social Media Marketing, Online Marketing, Customer Relations, Leadership, Team Motivation, Emotional Management, Convincing People, Marketing, Management, Event Management, Corporate Events.
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