Premjit Sengupta Email & Phone Number

Mumbai, Mh, In

Provide comprehensive marketing & support in preparing annual sales & marketing plan, marketing budgets, manage external creative, digital marketing, PR & Event agencies. Set up retail business expansion through franchisee business development . Setting up CRM and Customer Loyalty Programs. Involved in recruitment of key personnel. Development of various manuals and SOP. Training of sales team on sales strategies, brand features, store SOPs etc.

Kolkata

Develop Sales Training & Marketing strategy on retail store basis including customer segmentation, targeting, branding, promotions and prepare a detailed budget for sales training targets, revenue & resource estimation and provide inputs for the overall business plan. Formulate and develop pan India training and sales strategy. Work closely with the Regional Training teams to understand individual training needs, competitor strategies, develop store branding strategies, corporate communication, PR strategies and direct market research activities like Mystery Shopping etc.Manage all ATL, BTL & Digital campaigns and ensure implementation as per the marketing plan. Engage, interact and rationalise with external agencies (creative and research),publications and vendors to ensure best media dealsSet sales focus & targets for each region and Franchisees and their training needs.Formulate strategies for business expansion in new markets.Plan and execute marketing strategies for new showroom openings. Plan and implement training programmes for each retail store. Plan and strategize franchisee expansion in new states, meet potential franchisees and decide on selectionContribute to all decision making and reviewing process as a member of the Senior Management team

Led and supported Nazraana, Rio Tinto Diamond's flagship Indian marketing initiative. Fostered key partnerships and industry relationships to enable the implementation of Rio Tinto strategy in India. Mapped the retail market and gathered first hand information about the Indian diamond jewellery market in order to support the Rio Tinto strategy.Worked together with the global marketing team and the Nazraana manufacturers to identify, developed a marketing initiative, Nazraana, at trade and retail level. Planned and managed detailed training of more than 150 retail stores working closely with a team of retail trainers. Effectively Communicated plan and implemented strategy at the retail level with focus on training content, individual needs and reward plan together with Rio Tinto customers and trade partners. Managed trade executions of local marketing initiatives by working closely with external agencies. Monitored the Indian market in terms of diamond jewellery size, consumer preferences, retail landscape through on the ground research, local industry engagement and media monitoring and provided a new source of intelligence. Influence key stakeholders like Select Diamantaires, jewellery manufacturers, retailers and industry bodies by being the Brand Ambassador in various trade shows and exhibitions.

Managing a network of more than 100 clients in key Indian markets like Delhi, Mumbai, Calcutta, Bangalore, Hyderabad and Chennai for marketing and sale of polished diamonds, both certified and non-certified. Achieving business plan by working closely with the retail teams of the store partner by implementing detailed diamond product training and soft skills development, business development, relationship management and understanding the product related demand on a client to client basis with special focus on bigger certified stones.

India

Steered diverse responsibilities pertaining to brand marketing strategy for trade partners, trade relationship management, customer support operations across various assignments. Focus on driving the achievements of goals through executing business plans geared towards capitalising on business opportunities, improving on business systems as well as human resources and consumer insights across major markets. Launched key brands like Nakshatra & Forevermark and conducted extensive retail training regarding Diamond Rules and Soft Skills having worked closely with more than 200 retail stores. and their sales team.Analysed marketing trends & consumer research and provided valuable feedback for product and fine tuning sales and marketing strategies. Enabled business growth by developing and managing network of channel partners across assigned territories for deeper market penetration and reach.