Leveraging 27 years work experience to add value to clients in #Corporate Strategy, #Organizational Restructuring, #Strategic Planning, #Marketing, #Media, #Advertising, #Marketing Research,# PR, #Brand Management, #Training, #Budget/Sales forecasting and #Business Development.

Corporate planning, strategy, marketing and business development of an young retail jewellery group, which is planning to expand in to different geographical terrains.Created 8 store brands, Welfare foundation and innovative Initiatives to boost sales growth. Headed a team of 350 members, driving collective efforts to reach and surpass business objectives.

Spearheading the marketing activities of Malabar Gold and Diamonds with an annual turnover of 4 BILLION US DOLLARS and having 270 jewellery stores in India and GCC.

Managed Kalyan jewelers [ A retail Jewellery group] entire Marketing Communications of Kalyan Jewellers.Complete Brand management, Brand activation strategy formulations for KalyanJewellers.Managing and providing strategic directions to Kalyan Jewellers customer servicecenters –MY KALYAN all over.New business development and developing new product lines including Movie MarketingEvent marketing etc

• Generating profitable business opportunity and to actively involve in lead generation.• Work on brand strategic campaigns and provide guidelines to designing team. In-depth exposure to ATL, BTL and digital media [Online] segments.• Identify the dynamic requirements of the clients and then translating them in to winning solutions.• Managing existing accounts and in new business development. Exposure to Media planning, AD campaign planning, strategic brand management planning and production• Managed and serviced accounts like Itqan,Sheraton,Finance House,Marcap, EADS, ADAS[Abu Dhabi Airport services],Khalidiya Mall,Al Wathba insurance,IPIC,Al Benaa real estate etc.

• Actively involved in Strategic Planning, Brand Management, and in all Marketing operations• Actively participated in Presentations and pitches to win major accounts, prepared many PowerPoint presentations.• Written copies for various advertisements supported the agency as a copywriter.• An in depth 360-degree exposure to advertising, media and all other promotional activities. • Negotiated with major corporate for in-movie promotions.• Involved in celebrity management and image management. • Spearheaded the marketing activities for the One-day international cricket match held in Kochi between India and England on April 6th 2006.• In addition drafted proposals to various clients for the ATL [above the line] and BTL [below the line] activities of my agency and more

Involved in Channel Promotions, Public Relations and Marketing operations all over North Kerala.

Actively involved in many prestigious market research studies and ad hoc research projects which covered sectors like FMCG, Pharmaceutical, Consumer durables, Lubricants, Soft drinks, Media etc.• Promotion Scheme studies Media studies• Opinion surveys Brand tracking studies• Campaign evaluation Test Marketing studies• Customized panel studies Retail outlet audits• Advertising research etc.