Premkumar Balakrishnan Email & Phone Number

Mumbai, Maharashtra, In

Unlocking the True Potential of Supply Chain FinancingThe entire “Corporate --> Distributor --> Retailer” supply chain ecosystem in India is worth $450 bn and is growing exponentially with millions of SMEs becoming a part of this ecosystem. However, access to collateral free financing for buying inventory has always remained a challenge for SMEs impacting their growth and profitability. We offer customised solutions to Retail, SME and MSME customers thereby partnering in their growth journey.

Chennai, Tamil Nadu, In

Monitoring the sales and distribution of FMCG brands 360 crores annual, including HUL, ITC Foods and Beverages, Nestle, Reckitt, Marico, Tata Consumer Products, Gold Winner and moreLeading a high performing team for directing end-to-end sales & marketing functions for the assigned regionAchieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing & completing action plansMaintaining and expanding customer base by leading territory sales executives; building and maintaining rapport with customers and distributors; identifying new customer opportunitiesDriving business growth in terms of value, volume and market share by introducing new marketing ideas & conceptsProviding leadership across preparing & formulating budgets, targets, sales forecasts & reports accordingly as per business plans & requirementsImplementing effective stock rotation strategies, resulting in a reduction of slow-moving and non-moving stocksProviding valuable market insights to the operations team, enabling data-driven decision-making and driving business growth

Chennai, Tamilnadu, In

Managed the edible and non-edible volume of 2500 Crores INR for the Tamil Nadu stateLed a team of Regional Sales Managers, Area Sales Managers, and Sales OfficersSuccessfully added 50 new distributors in 6 months during the pandemic, demonstrating adaptability and resilience in challenging times

Amsterdam, Noord Holland, Nl

Achieved 10% YoY growth in Tamil Nadu on both primary and secondary sales; delivered healthy and profitable 18% ROI to 210 distributors across Tamil NaduAchieved 10% YoY growth in Tamil Nadu on both primary and secondary sales; delivered healthy and profitable 18% ROI to distributors across Tamil NaduStandardized credit terms and decreased DSO from 29 to 21 over 2 years; enhanced accuracy of 90-day rolling forecast from 65% to 85%

Mumbai, Maharashtra, In

Prepaid Vertical Head - Dec 2008 to Mar 2014I was part of Launch Team for Idea Tamil Nadu. I along with my Team identified and appointed 200 Prepaid Distributors for Launch. Built Revenue for the Circle from scratch to 100 Crores.Conceptualized and Executed Various Initiatives Idea Gramin Pradhinithi (IGP), Migrant DSA, Night DSA, Alternate Channels for Prepaid (Salons, Health Clubs), Super Market Tie ups, to name a few.I enhanced productivity of deployed rural assets by rolling out rural distribution model. I was part of Marketing Research Team to understand Consumer Insights through Focused Group Discussions, Consumer Survey, Mystery Shopping and Voice of ConsumerPostpaid Vertical Head - April 2014 to June 2015I created and implemented channel expansion program, including showrooms for walk in customers, tele DSA for retail and SOHO acquisitions, and DSA for SME acquisitions. I directed team of three area sales managers, twenty channel sales managers, and one channel marketing manager. I oversaw various as aspects of business, such as study market trends, competitor activities and sharing inputs for product and channel schemes.

Gurgaon, Haryana, In

Handled the Postpaid Sales of TN circle

Gurgaon, Haryana, In

Zonal Sales Manager - Chennai Metro (Feb’08 – May’08) Head – Modern Trade, Tamil Nadu (Nov’07 - Feb ‘08)Head - Prepaid Sales, Coimbatore (April’06 – Nov’07)Head - Postpaid Sales, Coimbatore (Dec’04 – Mar’06)I supervised operational performance, gathered competition information, formulated reports, and delivered to VP Operations. Oversaw revenue of 67 Cr per month (800 crores annual). I assured regulatory compliance and document management by collaborating with CS Team on retention.

In

Responsible for managing and expanding Postpaid Sales business of Trichy & Pondy ZoneDrove business through direct sales, institutional sales and channel sales, ensuring the best business practice for each Sales medium.

Bachelor Of Engineering (B.E.), Civil Engineering

Executive Mba, Business Administration And Management, General