Prerna Kumar Email & Phone Number

Hamburg, HH, DE

Hamburg, Germany

Global Commercial Excellence Department

Hamburg, Germany

• Customer Experience Management (CXM)
• Leading an interaction based approach for customer feedback as part of CXM initiatives (Voice of customer – VOC)
• Preparing & presenting regular project status updates, identified trends & insights to leadership at EMEA & Global level
• Defining & recommending yearly priorities to improve customer experience with the customer facing teams at EMEA level
• Maintaining governance with the relevant stakeholders and onboarding new stakeholders on… Show more Customer Experience Management (CXM)
• Maintaining governance with the relevant stakeholders and onboarding new stakeholders on CXM based project initiatives

Munich, Bavaria, Germany

Munich, Bavaria, Germany

• Cerner Enviza, formerly known as, Kantar Health
• Launched Oncology tracker in 18 countries including EU5, LATAM, APAC for a new drug in Breast Cancer by top 10 pharma
• Managed performance tracker for Company Image projects in EU, Multiple Sclerosis drug in EU5 and Canada; Dermatology drug in EU5, Russia, Brazil, UAE; Segmentation for AAV drug in EU5
• Supported multiple studies including brand communication for a Dermatology drug in EU5, Canada, Australia; Demand Forecasting… Show more Cerner Enviza, formerly known as, Kantar Health
• Supported multiple studies including brand communication for a Dermatology drug in EU5, Canada, Australia; Demand Forecasting using Conjoint analysis for Osteoarthritis drug in US, EU5
• Managed client communications and created storyline presentations for STEERCO meetings

Paris, Île-de-France, France

Paris Area, France

• Global Commercial Team CHCStrategic Customer Development role
• Organized & coordinated training programs in Europe, Australia & LATAM working with Trade marketing, Head of sales, KAMs from over 15 countries
• Worked on excel tool to analyze the opportunity potential for customers & Sanofi with countries
• Supported local markets to build integrated value creation plans with their strategic customers (pharmacy chains) in long term
• Successfully presented an intranet Portal… Show more Global Commercial Team CHCStrategic Customer Development role
• Successfully presented an intranet Portal proposal to Global CHC Commercial team for effective communication within Sanofi

Paris Area, France

Lyon Area, France

Suresnes, Île-de-France, France

• Conducted synthesis of international market research (quantitative and qualitative) in the form of infographics, presentations and excel analysis
• Launched a market research on expansion of a new topical product in 8 countries to understand the markets
• Created Operational Plan 2019-2020 for Phlebology drug- analyzing competition, scope of growth and sales forecasts in 73 countries
• Coordinated different projects among Global Marketing department, External market research agency… Show more
• Coordinated different projects among Global Marketing department, External market research agency and the Servier's affiliates
• Participated in the development of sales forecasts (drugs already on the market, in R & D and from BD & L)

Paris La Défense, Île-de-France, France

• Created Corporate Marketing Plan and Budget Plan 2018-2019
• Launched Point of view articles and case studies every month on LinkedIn and email campaigns
• Prepared a workshop (for ~20 senior level Pharma executives) at eyeforpharma Barcelona event 2018 (~1300+ senior level attendees)
• Promoted AH's social media presence independently at eyeforpharma during the 3-day event (Presence ranked #2)
• Managed and updated corporate website with upcoming marketing events or activities… Show more
• Managed and updated corporate website with upcoming marketing events or activities (Drupal CMS)

Paris La Défense, Île-de-France, France

• Reported directly to Chief Strategy & Marketing Officer
• Created Project plans for marketing activities- the launch of case studies, email campaigns, participation in pharma marketing summit Berlin 2017
• Analyzed market data on the drugs of Top 15 Pharma companies to scout for prospective clients
• Updated the corporate marketing tools (credentials decks, product catalog)
• Managed the update of the AH International website
• Launched marketing materials such as leaflets… Show more Reported directly to Chief Strategy & Marketing Officer

New Delhi Area, India

• Created and modified pages for IIFA.com (2016), epaisa.com, masterwallets through Wordpress
• Posted through Hoot suite on various social media platforms like Facebook, Twitter, LinkedIn
• Created ads/ad groups for ePaisa account on Google Adwords with basic to advanced analysis of keyword research
• Performed keyword research and basic to advanced analysis

Gurgaon, India

• HT Media is the 2nd largest media house in India.
• Created and executed Facebook Ads and Google Adwords
• Created traffic chart report for website, app and mobile site of shine.com based on data from Google Analytics, Comscore, Similarweb from Jan’14 to Jul’15
• Got acquainted with SQL, extracting data and creating reports for analysis
• Involved in planning with team responsible for brand campaigns and creating text and brand mailers required to promote shine.com

Delhi NCR

• Majors in Electronics and Communication Engineering
• Coordinated Elements Culmyca 2015 (technical cum cultural fest)
• Scored an A+ in the Industrial Training Semester at Whirlpool Corporation
• Graduated with C.G.P.A- 8.24

Delhi NCR

• Substituted Mechanical Thermostat with Digital Thermostat by placing it into refrigerator and consequently, checking for new cooling performance
• Modified User Panel on refrigerator door by removing LEDs and observing changes in the working of the refrigerator
• Researched independently on a microcontroller used in refrigerators to replace it with a more feasible option

Masters In Management- Grande Ecole, Business Administration And Management, General, 15.75/20

Activities and Societies: Tennis Loisir, Modern Jazz, Yoga • Graduate in Programme Grande École Masters in Management degree • Worked as a.

Bachelor'S Degree, Electronics And Communication Engineering, 8.24/10

Activities and Societies: Brixx Club- Fest organizing club • Graduated with CGPA 8.24/10 • Coordinator at Elements Culmyca 2015(college.