• Streamlined the MIS of Putty Division by creating sales dashboards that helped in planning, implementing & improving the business with data-based decisions• Planned monthly BTL activities such as Painter Workshops to increase brand awareness about Birla HIL Putty• Developed and managed monthly and quarterly sales scheme plans for the channel partners• Assisted in New Product Development strategies and launched Birla HIL Gypsum Plaster and Waterproof Putty in the market• Conducted in-depth market study on top competitors by performing state-wise primary research on their pricing structure and marketing activities to help develop and drive new growth initiatives• Maintained an effective relationship with State level sales teams to provide maximum coordination and alignment of yearly sales goals

• Define and implement strategies for revenue enhancement and market development of Birla HIL Wall Putty Division

• Assisted with the management of Taco Bell India presence on social sites including Facebook, Instagram, Twitter and Youtube• Generated content for Taco Bell India social media pages, with a focus on increasing awareness and engagement• Provided regular reports showcasing overall growth of client’s social media channels• Monitored social media trends and competitors activities using social media analytics applications such as Unmetric, Crimson Hexagon, Facebook Analytics, Twitter Analytics and more