Role & Responsibilities:Project ManagementMarketing and Business Development1. Projects:Government Schemes on Net Banking: Successfully delivered the listing of government schemes on the Bank's Net Banking platform, overseeing end-to-end testing and finalizing the Business Requirement Document (BRD), data points, and digital journey.Jan Suraksha Portal Integration: Integrated the Bank's platform with the Government's Jan Suraksha Portal to source PMJJBY and PMSBY. This… Show more Role & Responsibilities:Project ManagementMarketing and Business Development1. Projects:Government Schemes on Net Banking: Successfully delivered the listing of government schemes on the Bank's Net Banking platform, overseeing end-to-end testing and finalizing the Business Requirement Document (BRD), data points, and digital journey.Jan Suraksha Portal Integration: Integrated the Bank's platform with the Government's Jan Suraksha Portal to source PMJJBY and PMSBY. This project has gone live, with the client being the Department of Financial Services (DFS), Finance Ministry.Government Schemes on Chat Banking: Implemented the listing of Social Security Schemes on the Bank’s WhatsApp Chat Banking. This involved creating UTM links, automated nudge messages, developing content and banners, and managing marketing campaigns. The BRD was raised and signed off successfully.Additional Projects:Developed an additional mode of authentication based on mobile numbers and a new UI/UX journey for the schemes, streamlining the customer experience by reducing clicks and time.Launched Social Security Schemes (SSS) on the Bank’s Net Banking website.Conducted visits to 20 BC points for competitor analysis, gathering insights to support the bundling of policies during customer account openings.2. Marketing and Business Development:Conducted product training sessions across eight Retail Branch Banking Regions and various business channels, including CSC, VRM, RBG, and SLI.Coordinated and provided training for corporate clients—HUL, Square Yards, Hindalco, and Jockey—to enroll their staff in the SSS.Analyzed and reported conversion rates and cost-to-income data for campaigns.Business Development with HDFC Bank Group Companies:Initiated digital and marketing campaigns, including:Displaying SSS banners on Bank ATMs.Creating social media posts across the Bank's platforms.Executing email campaigns. Show less

Working Capital Relationship ManagerRole & Responsibilities:Client Relationship Management: Cultivate and maintain strong relationships with clients, understanding their working capital needs and providing tailored financial solutions.Financial Analysis: Assess clients' financial health and working capital requirements through detailed analysis of financial statements, cash flow, and operational efficiency.Solution Development: Design and propose customized… Show more Working Capital Relationship ManagerRole & Responsibilities:Client Relationship Management: Cultivate and maintain strong relationships with clients, understanding their working capital needs and providing tailored financial solutions.Financial Analysis: Assess clients' financial health and working capital requirements through detailed analysis of financial statements, cash flow, and operational efficiency.Solution Development: Design and propose customized working capital solutions, including trade finance, invoice financing, and revolving credit facilities.Risk Assessment: Evaluate potential risks associated with clients’ working capital needs and recommend strategies to mitigate those risks.Collaboration: Work closely with internal teams, such as credit, operations, and product development, to ensure seamless delivery of services and solutions.Market Insights: Stay updated on market trends, industry developments, and competitor offerings to provide valuable insights to clients.Performance Tracking: Monitor and report on the performance of working capital solutions, making adjustments as needed to optimize results.Client Education: Educate clients on best practices for managing working capital and improving cash flow efficiency.Business Development: Identify opportunities for new business within existing client accounts and actively pursue new client relationships. Show less