NIKELAND — worldbuilding, story, athlete integration, and gameplay mechanics.AVOWED — key art strategy and development.SOUTH OF MIDNIGHT — end card animation for the Clio-winning gameplay trailer and marketing tagline.EA SKATE — World-building for multiple in-game tongue-in-cheek brands.

OSMO — 3 years worth of campaign strategy and executions—including broadcast commercials, full-page New York Times ads, and a Times Square OOH which resulted in a 300% increase in awareness and in Osmo selling out at brick and mortar retailers across the United States in 2019. THE ESCAPE GAME — Developed brand strategy and messaging for The Escape Game's expansion across multiple markets.SHADOW OF WAR — Developed the narrative and messaging for the launch campaign for Shadow of War, which sold over 3 million units. ANKI OVERDRIVE — Led the brand platform and messaging frameworks for Anki Overdrive and Anki Cozmo hybrid digital / physical games—wrote commercial broadcast spots for both.

Concepted and wrote brand campaigns, from big idea to tactical activations. * Led the strategy for and wrote Puma Football’s $1 million dollar global ’17 brand campaign.

Creative lead for all video, working on campaign creative for brands like Visa, Urban Airship, and HP.

Worked on the set of Mission Impossible 3

Office Production Assistant on the movie Deja Vu