Prescott Shibles

Prescott Shibles Email and Phone Number

CEO | Board Member | AI, CRM & Data Solutions for Agriculture, Food, Beverage and Biofuel industries. @ Farm Journal
Prescott Shibles's Location
Charlotte, North Carolina, United States, United States
About Prescott Shibles

As Farm Journal's CEO, I lead a dynamic team dedicated to empowering farmers, producers, and agriculture stakeholders with informed decision-making. Our 23 premier brands dominate the U.S. market, delivering trusted content and superior market intelligence data. The ag industry is dealing with several outside forces: the rise of AI, new emerging technologies, global geopolitics impacting trade, and changing consumer behavior demanding new food standards and traceability. The rate of change is increasing, and with more than 40k products all competing for attention, the options can be overwhelming. We are a group of journalists, marketers, sales professionals, sustainability / regenerative ag executives, and supply chain professionals who understand decision-making behavior so that we communicate with commodity producers and growers more productively. Nearly 70% of our employees also farm themselves. Before Farm Journal, I was a EVP & GM of Fusable (then Randall Reilly), Chief Digital Officer, Chief Marketing Officer, Board Member and a consultant to a variety of private-equity backed B2B information companies. I had the privilege of starting my career at About.com in 1999 when it was the 7th largest site on the Web. The lessons I learned and the relationships I made during that time have been a huge part of my career, and I am grateful to have had the opportunity to work with such talented people.I’m passionate about creativity, and in my spare time I love the theatre. I even had the opportunity to get involved with an Off-Broadway production. Lately, the closest I get to production work is volunteering at my Church to work with middle-school aspiring actors.If you’re interested in exploring your inner quant or creative to help make a real impact on agriculture, food, and the environment, we’ve got plenty of openings all over the U.S.https://www.farmjournal.com/careers/

Prescott Shibles's Current Company Details
Farm Journal

Farm Journal

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CEO | Board Member | AI, CRM & Data Solutions for Agriculture, Food, Beverage and Biofuel industries.
Prescott Shibles Work Experience Details
  • Farm Journal
    Chief Executive Officer
    Farm Journal Apr 2023 - Present
    Lenexa, Kansas, Us
    Farm Journal is the nation’s leading agricultural information and media company. We help farmers, ranchers, and solution providers profitably and sustainably grow their business through smarter approaches to product development, marketing, sales, and customer success.
  • Randall-Reilly
    Executive Vice President & General Manager, Asset Intelligence Division
    Randall-Reilly Jul 2019 - Jan 2023
    Tuscaloosa, Alabama, Us
    Report to Chief Executive Officer (CEO); responsibilities span our data products, digital marketing services, media, and events.Launched used equipment marketplace EquipmentExperts.com; gained 30% share of heavy duty trucking.Acheived 14% CAGR 2019 to 2021, 4.4% COVID growth in 2020.Acquired TDS, CAB & Iron Solutions, all subscription-based data products.Recruited SVP of Sales as well as a IDG’s 2019 CIO of the Year.Implemented OGSM framework to lead, empower 200+ associates to drive our objectives and key results.
  • Randall-Reilly
    Senior Vice President, Data
    Randall-Reilly Sep 2015 - Jul 2019
    Tuscaloosa, Alabama, Us
    Accelerated organic revenue CAGR from 7% to 10% while increasing contribution margin from 59% to 64%.Launched predictive lead generation offering, winning awards from Connectiv and FOLIO, adopted by 50 clients.
  • Randall-Reilly
    Vice President, Audience
    Randall-Reilly Jul 2014 - Sep 2015
    Tuscaloosa, Alabama, Us
    Built digital targeting & attribution CDP using 10m UCC-1 filings.
  • Sourcemedia
    Board Member
    Sourcemedia Sep 2012 - Aug 2014
    New York, New York, Us
  • Advantage Business Media
    Chief Marketing Officer / Chief Digital Officer
    Advantage Business Media Sep 2012 - Jun 2014
    Rockaway, Nj, Us
    Acqui-hire by Catalyst Investors to lead the turnaround and sale process.Built a mobile-first strategy that rapidly transformed a digital business with a 5% revenue decline into one with 22% growth.
  • Vital Business Media
    Chief Executive Officer (Ceo) And Lead Consultant
    Vital Business Media Sep 2008 - Jan 2013
    Rockaway, Nj, Us
    Consulted for Investcorp, Providence Equity & Catalyst Investors.Launched eMediaVitals.com, the official digital media publication for American Business Media, MPA, and FIPP.Overhauled Randall-Reilly’s digital offerings, generating $1.5 million in first-year revenues (offering is now $45M).
  • Penton Media
    Vice President, Digital
    Penton Media Feb 2007 - Sep 2008
    New York, Ny, Us
    KKR and Primedia spun out the B2B group, and we acquired four companies, including Penton. At $530 million, the Penton acquisition was the largest in a decade within the B2B Information industry.Grew revenues to $52 million; managed the largest and fastest-growing P&L in the company.Acquired 20+ Web platforms, 80 team members. Consolidated team and tech stack. Launched an integrated audience database with a reg-wall across all sites.
  • Primedia Business Magazines & Media Inc
    Vice President, New Media
    Primedia Business Magazines & Media Inc Oct 2003 - Feb 2007
    Reported to the CEO. Grew digital P&L from $2.2 million to $22 million.Launched 340 email newsletters in 10 months by building an email newsletter workflow tool. Grew audience from 1.5 million unique monthly visitors to 6 million through SEO and email.Built out portfolio of offerings for our 60+ publications and 20+ trade shows, by aligning product development resources efficiently with more than 50 P&L owners.
  • Primedia Business
    Online Product Director
    Primedia Business Oct 2001 - Oct 2003
    Atlanta, Ga, Us
    PRIMEDIA acquired About.com in 2001.Launched WardsAuto.com, generating $3m in subscription revenue in its first year and winning Jesse H. Neal Award for Best Premium Web site.
  • The It Girl (Off-Broadway)
    Producer / Investor
    The It Girl (Off-Broadway) Jan 2001 - Dec 2001
  • About.Com
    Editor / Director Of B2B Distributed Workforce Operations
    About.Com Oct 1999 - Oct 2001
    New York, Ny, Us
    As an Editor, I defined SEO & analytics-based editorial strategy for 100+ content creators.I switched career paths and led the B2B rollout of contextual CPC network called Sprinks (sold to Google and is now AdSense).
  • Häagen-Dazs Shops
    Franchise Owner
    Häagen-Dazs Shops Jul 1993 - Sep 1999
    Eden Prairie, Mn, Us
    Youngest franchisee globally at age 17.

Prescott Shibles Skills

Digital Media Email Marketing Seo Content Strategy Lead Generation Content Development Social Media Publishing Strategy Marketing Strategy Online Advertising Start Ups Web Analytics Sem Content Management New Media Digital Marketing Cms Product Development Mobile Marketing Audience Development Online Marketing Blogging Social Media Marketing Business Development B2b Content Marketing Digital Strategy Strategic Consulting Strategic Partnerships Newsletters Drupal Online Lead Generation Team Leadership Html Magazines Publications Leadership Development Editorial Online Publishing Web Content P&l Management Integrated Marketing Business To Business Digital Media Sales Search Engine Optimization P&l Responsibility

Prescott Shibles Education Details

  • Susquehanna University
    Susquehanna University
  • Boston College
    Boston College
  • Christian Brothers Academy
    Christian Brothers Academy

Frequently Asked Questions about Prescott Shibles

What company does Prescott Shibles work for?

Prescott Shibles works for Farm Journal

What is Prescott Shibles's role at the current company?

Prescott Shibles's current role is CEO | Board Member | AI, CRM & Data Solutions for Agriculture, Food, Beverage and Biofuel industries..

What is Prescott Shibles's email address?

Prescott Shibles's email address is ps****@****lly.com

What is Prescott Shibles's direct phone number?

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What schools did Prescott Shibles attend?

Prescott Shibles attended Susquehanna University, Boston College, Christian Brothers Academy.

What are some of Prescott Shibles's interests?

Prescott Shibles has interest in Facebook, Business Strategy, The Internet, Technology, Social Networks (Online), Social Media, Startup Advice And Strategy, Twitter, Business Models, Major Internet Companies.

What skills is Prescott Shibles known for?

Prescott Shibles has skills like Digital Media, Email Marketing, Seo, Content Strategy, Lead Generation, Content Development, Social Media, Publishing, Strategy, Marketing Strategy, Online Advertising, Start Ups.

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