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PETER THE PRINCIPALI am a lucky guy and very proud of it. I have a beautiful family, an amazing business family, and many long-term clients who have become good friends.The key to my success? I am a people person. Trust, relationships, good chemistry and a collective commitment to excellence drives me and our business to outperform the norm.Some say I'm too nice. In a world where “my handshake is my word” business relationships are history, it's my opinion that integrity is the key to leadership. I am both a corporatepreneur and entrepreneur. I combine years of executive Corporate America experience with years of successfully launching divisions and new businesses: Today, I am a Founder & President of Admediary.THE PETER PRINCIPLES- Always keep on eye on KPIs.- You can teach metrics, systems, and best practices, but you can’t teach how to communicate and deliver 150% customer service.- “Those who cannot remember the past are condemned to repeat it.” —Santayana.CASE STUDIES- Admediary: Case studies categories include: Sweepstakes, Precious Metal Investing, Solar Power, Mass Tort and Personal Injury, Prepaid Cards, Education.- Launched the RocketProfit.com affiliate marketing network. Hot Rocket became the leader in the online marketing for a decade.- AS GM of Affiliate Marketing /Product Development for MediaWhiz. Play a key role in helping MediaWhiz become one of the online marketing big kahunas with revenues as high as $130MM.- Co-created Optimum Classified (Cablevision) a cross-platform advertising product for auto dealers and real estate agencies- Helped launch Optimum Voice telephone over internet service, the first ever by a cable operator.ACCORDING TO THE 10,000 RULE, I'M A CERTIFIED SME:- Online Performance Marketing - Online Lead Generation - Direct Marketing - Sales - Affiliate Marketing - Operations - Kl- Market & Competitive Analysis- Cable & Telecommunications- Digital Strategy
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President And Co-FounderAdmediaryPlainview, Ny, Us -
Executive MemberTeamm.Ai Jun 2024 - PresentMiami, Us -
President & Co-FounderAdmediary Mar 2014 - PresentWoodbury, Ny, Us“We value and measure success by the results and satisfaction of our partners… not profit. “ — Peter Klein, PresidentAdmediary is a people driven, technology enabled, full-service performance marketing and media company… with a focus on lead generation. As President it is my job to lead by example. This includes doing everything possible to manage expectations, communicate clearly, develop trustworthy systems and create an environment of “excellence through teamwork”. When something goes wrong, we instill trust by raising our hands and getting to the root of the problem by being pragmatic. Doing so allows us to often turn lemons into lemonade.What makes us different? In short, we are a “repeat performance, performance marketing company”. Since profit is the direct output of best practices, we keep an eagle eye on KPIs, repeat what works, and continually test to improve the machine. Although we provide leads to a number of verticals (solar, insurance, mass tort, education, home improvement) our best practices system remains consistent across all verticals. In a world where change is constant, our clients love that our performance is machine-like; both consistent and predictable.- SolarJoy: We built this portal and have driven over 1 million residential solar leads to many clients, including 3 of the top 10 solar installers. - Sweepstakes: Using our own email and media buying, our campaign generated: over 250,000 registrants, a 250% ROI and 1,500-2,500 leads per day.- Major Education Portal: Agency of Record, over 15,000 qualified leads and counting -
Svp, Media ServicesMediawhiz Holdings, Llc Aug 2011 - Nov 2013
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General Manager, MonetizeitMediawhiz Holdings, Llc Jul 2008 - Aug 2011
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Director Of Affiliate Marketing - RocketprofitHot Rocket Marketing, Inc. Mar 2005 - Jul 2008Us-Co-developed and launched the RocketProfit.com affiliate marketing network. -Partnered with over 60 advertisers and handled monetary and legal negotiations to implement 600 offers on RocketProfit.-Managed and trained marketing and technology groups to assist with RocketProfit affiliate recruitment and servicing, performance analytics, a weekly e-mail newsletter program, website development, user functionality, a referral program and overall site strategy execution. -Responsible for all event planning at trade shows such as the DMA, AdTech, Affiliate Summit, OMMA and eComXpo. -
Manager Of Product Development & Strategy – Optimum OnlineCablevision Systems Corporation Feb 2004 - Mar 2005Bethpage, New York, Us-Assisted with the development of product features, marketing campaigns, and key retail partnerships. -Managed conception, development, execution, and marketing of new product features such as wireless home networking, online video on demand, and photo slideshow viewing from the PC to TV. -Spearheaded cross-functional development and execution of all initiatives between the Engineering, Network Management, Billing, Legal, Customer Service, Marketing, Sales and Product groups. -Co-created and launched Optimum Classifieds, a cross-platform advertising product for auto dealers and real estate agents to display listings simultaneously online and on TV. This included creation and presentation of a business plan to Senior Executives, website and video channel development, staffing, forecasting, and signing partners to advertising packages. -
Manager, Strategic Market PlanningCablevision Systems Corporation Apr 2001 - Feb 2004Bethpage, New York, Us-Pioneered role as strategic product marketer for the Optimum Online high-speed internet, Interactive Optimum digital video, and Optimum Voice telephone services.-Relied on by senior management as the company expert on all competitive telecommunications activity such as marketing, special promotions, advertisement spending, product offers, features and price plans. -Implemented and managed a search engine marketing program with a $150K annual budget.-Managed an $800K syndicated research budget, which included direct responsibility for 15 vendors such as Forrester, The Yankee Group, and Jupiter Research, and the analysis and integration of the research into marketing campaigns.-Provided support to grow 1 million Interactive Optimum digital video subscribers via the creation of ethnic packages, VOD and HDTV services, and product expansion into the small business market.-Helped launched the Optimum Voice telephone over internet service, the first ever by a cable operator. -
Marketing & Business Development ManagerEnews.Com (Barnes&Noble.Com) Dec 1999 - Apr 2001- Generated $4 million in magazine subscriber revenue for enews.com, a sales channel of Barnes&Noble.com, via the creation and management of e-mail and banner advertising campaigns across 20+ partner sites and the enews.com customer base.-Managed workflow and site traffic schedules that successfully coordinated all marketing efforts between the partner websites and the enews.com Marketing, Creative, Technology and Production groups.-Assisted Business Development executives in identifying and securing over 40 strategic online and offline partnerships to increase sales growth.-Implemented several CRM initiatives such as incentive-based e-mails, customer loyalty programs, and the “Customer Service Action Team” training program to handle elite-level customer issues.
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Marketing Manager, Pch.ComPublishers Clearing House May 1999 - Dec 1999Jericho, Ny, Us-Helped re-launch PCH.com website, which included Marketing and Business Development roles. -Managed the growth and development of the PCH.com consumer database via the acquisition of opt-in e-mails, product sales and magazine subscriptions from 30+ strategic online business partnerships. -Assisted in the creation of e-mail and advertising campaigns to generate traffic for the website, culminating with special events such as the $10 Million and $21 Million SuperPrize giveaways. -
Assistant Marketing Manager, General Interest MarketingPublishers Clearing House Oct 1998 - May 1999Jericho, Ny, Us-Strategic planning and analysis of 30 multi-product and 5 magazine focused mailings worth over $125 million in annual revenue.-Developed new targeted mailings such as Fuller Brush, Inspirational and Health.-Awarded three $10,000 checks on live TV as a member of the 1999 Prize Patrol media campaign. -
Marketing Coordinator, General Interest MarketingPublishers Clearing House Jan 1998 - Oct 1998Jericho, Ny, Us-Conducted Cross Functional Team and Executive Review meetings for all 40 General Interest mailings, which included the CEO, Senior Executives, Creative, Legal, Mailing Services and Database groups.-Provided critical analyses and strategic recommendations to help increase order response, order size, product line growth, and mailing profitability. -
Senior Marketing Analyst, General Interest MarketingPublishers Clearing House Feb 1997 - Jan 1998Jericho, Ny, Us-Assisted in the planning and development of 40 multi-product and magazine mailings.-Managed the P&L statement for the program as the first Marketing Analyst to acquire this responsibility. -
Marketing Analyst, General Interest MarketingPublishers Clearing House Nov 1995 - Feb 1997Jericho, Ny, Us
Peter Klein Skills
Peter Klein Education Details
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Cornell UniversityBusiness Management & Marketing
Frequently Asked Questions about Peter Klein
What company does Peter Klein work for?
Peter Klein works for Admediary
What is Peter Klein's role at the current company?
Peter Klein's current role is President and Co-Founder.
What is Peter Klein's email address?
Peter Klein's email address is ps****@****hoo.com
What is Peter Klein's direct phone number?
Peter Klein's direct phone number is +151659*****
What schools did Peter Klein attend?
Peter Klein attended Cornell University.
What are some of Peter Klein's interests?
Peter Klein has interest in Enjoying Good Food, Playing With My Daughters, Skydiving, Relaxing With A Good Cigar, Sports, Being A Wine And Beer Connoisseur, World Travel.
What skills is Peter Klein known for?
Peter Klein has skills like Online Advertising, Affiliate Marketing, Sem, Email Marketing, Digital Marketing, Direct Marketing, Lead Generation, Online Marketing, Online Lead Generation, Digital Strategy, Ppc, Start Ups.
Who are Peter Klein's colleagues?
Peter Klein's colleagues are Jerry Villanueva, Julissa Toruño, Chris Pruitt, Camille Flowers, Paul Reulbach, Adam Trentacoste, Bella Popa.
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