Preslav's career has focussed on delivering strategic insights and business advice to government and commercial organisations through deep understanding of their business, customers and market environment. Over the past 20 years, Preslav has held senior research positions at leading local and international consulting firms such as Ipsos, Infotools, Beaton Research & Consulting, and Euromonitor International.Currently, Preslav co-leads Marketscape together with twin brother Stanislav. Marketscape is a full service strategic research and insights consultancy, offering relevant and powerful evidence-based strategic advice to business decision-makers. We conduct market research with customers to uncover their deep needs, motivations, preferences and behaviours. We skillfully translate these findings into actionable recommendations to drive business growth and performance. We work very closely with our clients to successfully implement the research outcomes, through workshops with relevant management and operational teams within the organisation.Marketscape is based in Melbourne and Canberra and conducts market research globally.We are a multi-disciplinary team of senior consultants with diverse skills in market research, consumer psychology, strategic management, marketing, sociology, anthropology, statistics, digital media, and technology.Marketscape's key capabilities include: - Marketing, brand & innovation research - Customer experience research - Digital product & service design research - Travel, tourism & transport research - Education research - Advertising & communications research - Government & social research Specialties: Exploratory research, quantitative research & statistical analysis, consumer psychology, evidence-based marketing strategy, digital strategy, development & testing of concepts & comms, UX research, behaviour change evaluation & optimisation.