Marketing Specialist
Current• Maintain website, ensuring up-to-date content and user-friendly navigation.• Enhance social media presence by increasing the frequency of posts across various platforms (Instagram, Facebook, LinkedIn, and TikTok)• Key contributor to Tradeshow marketing processes, collaborating on national shows, creating detailed booth layouts, and confirming sponsorships for maximum event impact. • Spearheaded a successful new company logo rollout across multiple categories to refresh brand identity. • Led the Catalog Project, managed project development, orchestrated release timelines, implemented strategic organization and distribution, oversaw overall catalog compilation, and enhanced accessibility through digital format transformation. • Product Development team member responsible for marketing plans, facilitating new product launches, coordinating launch day activities, directing the creation and deployment of digital content, and creation and dissemination of literature and collateral.