PressChoice is dedicated to improving communication between the worlds of business and journalism. We believe that in better understanding each other's needs, journalists and business leaders can improve the way they work together and create more efficient ways of achieving their goals. Our annual independent reports into the views of senior journalists, help companies understand the underlying and emerging trends in journalists’ views about specific companies and industry issues. Because the report is based on in-depth interviews as well as widely researched quantitative analysis, we can provide information about the weaknesses and strengths in a company’s media strategy and therefore help improve the media team's effectiveness.