Preston Harless Email & Phone Number

Addison, TX, US

• Credera, a global consulting firm, combines transformational consulting capabilities, deep industry knowledge, and Al and technology expertise to deliver valuable customer experiences and accelerated growth across a.
• Developed and executed a comprehensive training strategy for 39 client teams (~80 members) across six migration phases
• Scheduled and supported the facilitation of over 60 two-hour training sessions
• Recorded gamification points, attendance, prizes, questions, and risks during live training sessions
• Drafted over 80 communications, updated training rosters, and served as the SME for all training activities in support of a sister workstreamChange Analyst:
• Produced five training videos on a new ERP system, covering essential manufacturing functionalities

Fort Worth, Texas, US

- Conceived, pitched, and secured approval from faculty advisor, dean of the strategic communication department, and dean of the Bob Schieffer College of Communication to serve as the first director of diversity, equity, and inclusion for TCU's student-run ad and pr agency- Established internal DEI committee as Roxo's first employee resource group.

Fort Worth, Texas, US

-Proactively identified and pursued new business opportunities with public relations and advertising needs -Composed and maintained client financial agreements -Developed overarching strategy and oversee Account Executives to ensure account performance -Managed agency budget including contract negotiation and supervising expendituresCLIENTS SECURED: Cook.

Fort Worth, Texas, US

• Spearheaded development of creative briefs to guide internal strategy for both commercial and non-profit clients
• Created compelling client value propositions and established a clear brand voice
• Collaborated with PR manager & copywriter to develop high-impact public relations material in English and Spanish
• Conducted primary and secondary research to better understand client's target markets

New York, NY, US

• Spearheaded research and strategy efforts for internal DEI campaign
• Conducted mystery shopper experience at competitor branches for Bank of America
• Mined and drew insights from data retrieved from Canvas8 and MRI Simmons
• Identified and curated content for company-wide daily newsletter

Dallas, Texas, US

• Authored content for company’s newsroom page including press releases and feature articles
• Increased traffic to website by 38% by generating engagement from social media posts and networking
• Led video creation of “Confidence Capsules” to showcase CEO’s speaking engagements
• Supported business development efforts through proposal creation

Dallas, Texas, US

• Advised CEO on social media and brand strategy for the consultancy
• Brokered relationships with other small business for mutually beneficial, 2-6-month partnerships
• Facilitated weekly Think Tanks with the CEO and other collaborators while balancing a 15-credit academic schedule

Chicago, IL, US

Under the direction of Grant Thornton’s Brand Manager, I spent three months researching and tracking the social media activity, strategy and engagement of the Chief Marketing Officers at the ‘Big 4’ Accounting Firms. The deliverable, presented to the Chief Marketing Officer, was an action plan for expanding and optimizing his online presence.

Strategic Communication, Spanish Minor

Education record

Marketing & Management

Education record