• Innovation direction, development and new product launches• Partnership identification and management• Tactical planning development and vetting• Annual Strategy (Brand, Channel)• Promotional programming• Data and insights

• Developed innovative marketing campaigns for the main flagship brand.• Established, initiated and optimizeded business development strategies based on company targets, product specifications, market data and budget factors.• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.• Considered business demands and customer preferences when developing pricing structures and marketing plans.• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.

• Monitored online advertising and social media campaigns to assess the success of different strategies.• Partnered with Sales teams on account-specific engagement and national promotions.• Investigated Nielsen data and shopping cart data to understand already existing key demographics, while gaining incremental consumers along the way. • Identified opportunities within the marketplace to create innovative marketing campaigns that position each product uniquely.

• Associate Brand Manager responsibilities- Overall responsibilities for Monster Energy flagship brand, Muscle Monster sub-brand and Java Monster sub-brands. • Product launch management, national campaigns management, and channel marketing ideation for Monster Energy Brands.• Trade Advertising/Editorial- Worked with Monster’s PR agency to develop press releases and work with trade publications on editorial coverage for Monster Energy’s new product launches. Also, managed the submission process for new product awards and inclusion in publication guides.• Online Marketing- Managed the P-O-S content available for download on various platforms as well as the consumer facing product section of Monsterenergy.com. Assured on-line brand assets were up to date and accurate.• Consumer Promotion Management- Assisted the Brand Team with Consumer Promotion creation, management and execution collaboratively working with the Art Department, Legal, Sales, and outside vendors on the creation & fulfillment of consumer promotions as assigned.

• Product line management- Assisted the Brand Marketing Team by working with New Product Development, Sales Operations, Digital Marketing, Legal, our internal Art Department, outside design agencies, and PR firms to create and develop selling materials and online resources for new products and product line extensions.• Point-of-Sale and premium item management- Supported the Brand Marketing Team by working with Sales Operations, Purchasing, Sales, vendors and Art Department to develop Point-of-Sale materials to support new product launches as well as the on-going P-O-S offering. • Coupons- Worked with the Brand Team, Sales Force, Legal, and outside vendors set-up and created coupon offers including projected cost and redemption of offers and comparing actual results to forecasts. • Ad hoc analysis- Worked with Category Management to run and analyze reports as requested by the Brand Team to better understand business challenges and discover sales opportunities. Data sources included; syndicated data, internal sales data, quantitative research studies, and qualitative research studies.

Supporting the Sports Marketing Team • Communicate regularly and effectively with managers and make sure they are supported with the proper tools to support sports marketing activities.• Assist in the collection of social media assets and work closely with internal department’s relative content.• Build and provide presentation which show department strategy that are properly aligned with department goals• Planning and setting proper budgets for each segment of sports marketing, building spread sheets• Provide assistance on contracts and manage the contracts of athletes in all segments• Create a deep connection, commitment and dedication all department goals in segment. • Create and maintain personal relationships within the industry an segment; including other non-Monster Energy relevant athletes. • Collaborate with other departments to best utilize all properties department manages.• The over assistance in any and all event related activities general purpose. • Manages the Sports marketing drink orders, POS orders and apparel orders and in charge of the Sports Marketing Shed and keeping it fully stocked.• Sponsorship letters-opens and responds to incoming mail for sponsorship requests• Handling event tickets (Supercross, Monster Cup, etc.) maintains the name list for accounting. Maintains the will call list.• Assist with approval forms budgeting and accounting for Dirt Shark videos along with any other related approves that may need to be perform to meet Monsters Policy and Procedures.• Attend and assist on random on site local dirt shark videos.• Assist with the taking over all Media Invoices.• Assist with Hotel contracts and party planning events for the following Summer X, Winter X, Vegas SX, and Monster Cup. Work with hotel setup and manage all managing the room block, food, beverage, tickets and wrist bands along with following up with all final billing.

•Broke down, palletized, organized and transported 6,000 boxes of documents from current warehouse facility to a new storage facility•Directly interacted with a variety of vendors for the assessment and completion of building maintenance projects•Provided aide and carrying out daily tasks of help for various departments of Monster Energy Drink Corporate Office• Responsible for minimal janitorial duties and deliveries throughout the course of the day

• Developed a business model that presented a dynamic approach to a new niche market• Personally developed a fully functional website and demonstrated an ecommerce approach to the current business model• Communicated and coordinated deliveries of bulk material, residential product, and commercial contractor product to appropriate job sites• Prepared incoming stock transfer reports for the departure of material to Beaumont, Downey, City of Industry, Gardena, Huntington Beach, Lake Forest and Stanton• Reviewed and analyzed orders to facilitate a cost efficient delivery of goods from suppliers to the customer in a timely manner