-Leader in the global deployment of field sales and marketing platforms-Manage multi-discipline digital platforms that enable the global dissemination of brand voice standards, assets, content-Manage enterprise Digital Asset Management (DAM). Expertise in asset management, asset workflow and distribution. Focus on asset ROI and reuse-Leverage DAM to solve complex business problems and automate manual business processes-Lead the global brand voice activation across B2B/sales channels- Create and deploy sales, marketing, and digital automation strategies and tools that enable local hotel marketing activation- Strategic vendor and digital agency management-Create and direct stakeholder and user engagement and support processes

Led the experiential marketing strategy for Marriott International. Directed the concept development process and program execution for Marriott’s first multi-faceted experiential consumer marketing event “the mSpot” in Times Square. Event achieved all marketing and public relations objectives. Winner of the EX-Award, the world’s largest recognition program for experiential marketing. -Directly managed significant elements of the brand identity transformation process for 7-brands to include the development of exterior sign packages, sales collateral, and point of purchase materials. Decreased the cost of sales collateral by 10% per item through improved customer fulfillment systems.- Launched BrandWorks, Marriott International’s first proprietary digital asset management system and single source for brand activation. Delivered web-to-publish functionality for local marketing activity, on-property template distribution, and automated the process to submit property photography for hotel websites. Achieved brand activation cost reduction of 35%.-Directed marketing innovation efforts by creating a custom web-print/publish marketing communications tool through which regional and local marketers have the ability to create brand compliant print advertising and collateral from their desktops. -Managed the design, production, and fulfillment of two property marketing campaigns that supported key corporate initiatives Free High-Speed Internet & New Bedding. High Impact marketing kits were distributed to over 1800 properties in North America raising awareness and facilitating a successful integrated marketing campaign. -Fostered relationships with key Area Sales & Marketing teams both managed and franchised to gain alignment around Marriott Corporate initiatives and to ensure pull-through in the field.

-Developed and executed the strategic marketing plan for the Mid-Atlantic Region across the Ford Division product line-Executed media and promotional strategies to support business objectives-Devised and implemented new vehicle launch plans to include media and promotional strategies in support of the 2002 Explorer and 2003 Expedition product launches-Negotiated and fostered successful divisional alliances, vendor and agency relationships, and regional sponsorships such as Six Flags and The Washington Redskins-Managed Dealer council meetings-Managed the Ford Division presence for all Regional Auto Shows-Executed Regional sales contests to drive Ford Sales in the Mid-Atlantic

-Supervised the annual marketing & media planning process for the Taurus and Crown Victoria vehicle lines.-Collaborated in the development of creative promotional marketing tools and resources to include advertising, point-of-purchase and sales training materials-Conducted national field sales contests and training programs -Supported the development of the market research strategy and execution-Led product development process for the 2001 Ford Taurus feature car