Barbara Preston Email & Phone Number

Experienced Communications Executive. Top Skills: Multi-Media Community News Platform Development; Social Media—Public Relations—Content Development. Extensive community news experience — planning and producing regional and targeted content for towns and counties; also corporate and non-profit audiences — using innovative technology and multi-media. Proven successes delivering high quality content that is meaningful, relevant, and timely.Specializations: ● News Magazines● Project Management (Information Technology & Marketing)● Websites / Social Media● Public and Media Relations● Communications MetricsACCOMPLISHMENTS● Breathed new life into a failing community newspaper, giving it a fresh design both online and in print; increased readership and advertising revenue; and moved entire production and all work processes onto the cloud. Also authorized advertising press kits, engineered the Web platform, and established networking systems.● Implemented employee communication strategies using internal websites, eLearning, and interactive multimedia content to promote employee adoption of change in the workplace (new ways of working / use of innovative technology / adopting new processes / working with outsourced providers).● Led the effort to completely redesign / update the www.bms.com website and develop new content on a SharePoint platform—the first fortune 500 company to produce a public-facing site using Microsoft's Web technology, which is now a standard issue.● Led campaigns to increase support for New Jersey’s state university; leveraged graduates who had become famous actors, healthcare innovators, and top executives to help market the university, increase stakeholder support, and to build a stronger alumni community and sense of identity.

Listed skills include Strategic Communications, Corporate Communications, Public Relations, Internal Communications, and 43 others.