Trusted to run product for the most critical component of our business, and regularly looked to to lead strategic company-level key initiatives. As a senior product manager, I develop and design our e-commerce product strategy and roadmap, and work closely with executives and key cross-functional stakeholders to deliver results that matter. I work between design and engineering to bring concepts to realization. I define our product roadmap and strategy, prioritize work, manage development cycles through completion, oversee A/B testing where appropriate, and iterate based on learnings. My background in finance and analysis lends me a data-centric approach to product management and drives a focus on impact and results. I am responsible for the continued development of our e-commerce platform, which is the largest revenue stream for our company. Over the past few years, I have been able to grow this product area from receiving minimal development resourcing to become the primary strategic focus of the company.Grew annual ecommerce revenue by 25% in 2023• Delivered product enhancements resulting in a 20% YOY increase in orders, and a 24% YOY increase to order volume by conducting market research, user testing, and A/B testing

• Increased average order value by 10% through iterative development and implementation of improvements to our checkout experience• Drove a 12% increase in orders through the development of resources to incorporate machine learning into our user experience to create a more personalized commerce experience• Collaborate with product marketing, sales and client success to ensure successful rollout and client adoption of strategic product enhancements to deliver more value to our end users • Maintain a robust product roadmap through collaboration with internal stakeholders, data analysis, market research, competitor analysis and user testing

Working cross-functionally to improve the operational efficiency and strategic direction of multiple departments. By establishing process and taking a data-driven approach, I am able to effectuate change and improvement. As a Business Intelligence manager, I was responsible for managing the BI analysts on our team, which included developing a new structure for how the team supported our organization, and standardizing processes to make us more efficient.As a sales operations manager, I managed our business development (sales development) team, where I was responsible for developing a new process, creating outreach strategy, setting up new tools and implementing the new program with the team.

All things analysis!• Worked directly with CFO to perform analysis for multiple rounds of equity and debt fundraising• Sourced and performed diligence on a $20M strategic acquisition to increase our product offering • Completed weekly and monthly financial reporting for executive team and company reporting – performing critical diligence and analysis to drive improvement and action for multiple teams within the company• Owned all department budgeting and financial forecasting • Developed Business Development strategy and serve as the first point of contact for partnership inquiries and handle initial outreach for developing strategic relationships• Led efforts to source and execute a research project to quantify the value and ROI of our business

RacoWireless (now part of KORE Telematics) is a leading provider of wireless data solutions to the Machine-to-Machine (M2M) industry, with global operations in 60 countries. • Creating visual and written marketing materials, writing press releases, and ghost writing magazine articles and blog posts for the CEO which were published in industry leading publications• Develop website content and white papers on a variety of industry trends for distribution through the website• Assist the marketing director with branding and integration strategy after acquisition of market leading GPS services company• Build and provide administration for internal Sharepoint site and organized internal company materials to serve as a central information repository and project management platform

TruClinic is an early stage telemedicine platform focused on facilitating remote connections between patients and providers. I operate in a role that combines marketing, operations, strategy and business development. I have performed market research and analyzed trends to help define a target market. I develop marketing messaging and materials, as well as our marketing strategy and branding. I work with the CEO to develop sales and growth strategy, and create sales presentations and materials. I also work with the CFO to build investor materials, and assist with sales and fundraising efforts.

Formerly the University Impact Fund, and the Sorenson Global Impact Investing Center (now Sorenson Impact) is the first ever student-run impact investing organization. We facilitate investments into early stage companies to generate societal change on a global basis. The center partners with leading social investment firms, impact investors, social entrepreneurs, innovative non-profit organizations, and foundations to identify, assist, and fund social enterprises with significant potential.As a senior associate, I have had the chance to gain leadership experience in directing student teams to perform due diligence for investment memos and presentations for our investment committee. Through our diligence process, I have been able to gain expertise evaluating business models and strategies, as well as do a broad range of analysis including market research, competitive analysis and financial analysis.

Designed and implemented customized exercise programs for clients with a wide variety of fitness goals. Provided counseling on nutrition basics. NASM Certified. Managed a book of over 50 clients.

Worked with the marketing and data teams to input and analyzed data for the company. I worked daily with Salesforce data for our customers and leads to support the sales team.

Worked as an intern for Mountainstar Healthcare's expansion project in Draper, UT: Lone Peak Hospital. I was responsible for developing a staffing model for the facility to assist the CFO, HR director and CEO with strategic and budgetary planning. This model projected the number of FTEs the hospital would need upon opening and for the next 3 years, as well as the training hours required for these new positions in various departments.

Filled a position with dual responsibilities, overseeing the marketing efforts as well as inside sales. As a marketer, I divided my time between visitng various medical facilities, to cultivate referral sources, and created events to market to the community in general. As a leasing counselor, I was responsible for all inside sales. I handled all inquiries to distribute information and persuade potential residents to move into the building. Also worked closely with the CEO to refine pricing strategy based on industry research I performed.

VOLUNTEER at LDS Hospital. Assisted healthcare professionals in the emergency room with admitting and caring for patients. Interacted with patients and healthcare providers and acted as a liason for patients and nurses.

Managed clients for a multi state Nationwide Insurance agency with clients in UT, CA, WA, ID, CO. Organized marketing campaigns to increase clientele utilizing Direct Mail, Phone campaigns. Our agency was the highest producing Nationwide Life Insurance agency in the Western United States, showing almost a 10% increase from production the previous year.

ACS - Now part of Xerox - a worldwide leader in business process outsourcing. I had the opportunity to become familiar with the organizational structure of a Fortune 500 company. Was responsible for coordinating recruiting efforts for many different positions and levels of organization across multiple states. Facilitated hiring for extremely high volume recruiting. Was recognized by ACS for excellent performance. Sourced candidates at job fairs, led discussions with job candidates, developed a substantial network for referrals, integrated online resources into recruiting efforts to produce online marketing for job offerings.

Solicited potential life insurance sales in order to build clientele via cold calling and natural market. Set and achieved personal production goals on a weekly and monthly basis. Licensed for Utah Life & Health sales, as well as series 6 and 63 securities.

Actively generated sales through daily door to door campaigns with home security products. Enhanced people skills in salesmanship and in resolving concerns.

Received incoming customer-service calls from French-speaking clients to solve concerns and problems in a multinational multilevel marketing company. Worked with computers to place, ship, and track orders, as well as manage and set up distributorships.