Keyper is a marketing consulting firm aimed at bringing new customers to local businesses around the country. We provide a wide range of solutions covering search, display, social, reputation management, CRM development and much more. Our platform combines A.I., Big Data & our Creative Team. KEYperform tracks where your customers are coming from and more importantly, how much it’s costing you to get them.We then use this data to feed the marketing engine to automatically target similar customers that have a higher chance to convert at the targeted ROI goals.It’s easy, utilizing our platform helps you focus on digital marketing that works and get rid of what doesn’t.

In this role, I manage an in-house team of various marketing specialist that develops, executes and manages inbound marketing campaigns, primarily focused on Digital.Our team specializes in PPC using Google AdWords, Bing Ads, Yahoo! Gemini, Facebook Ad Exchange and other marketing platforms. We also focus heavily on SEO, currently ranking on the front page of most targeted keywords. We constantly engage our customers through Social Media, Content Strategies, Reputation Management, CRM Database Marketing, and print media. With our Affiliate Marketing Program, we reach out to complimentary companies to promote advantageous offerings to our shared target markets. We analyze our campaigns using a wide variety of home built analytic & dashboard solutions that give our team real-time access to ROI, Website Metrics, Click-to-Call, Digital Campaign Performance and various other KPIs. These reports are shared directly with the executive team in which we work together to create data driven, yet innovate marketing strategies.

Managed and coordinated organization-wide efforts to ensure that performance management and quality improvement programs are developed and managed using a data-driven focus that set priorities for improvements aligned to ongoing strategic imperatives. Developed and communicated the strategic vision, scope and mission of partner relationships. Also, assured that organization-wide initiatives were focused and aligned on improving operational and program efficiencies and effectiveness; participated in organizational strategic planning and provided insights for project development;

Aggressively market the dealership through multiple platforms and channels. Set up auctions, publish on social media, and facilitate sales through effective online communication.